Search Engine Optimisation (SEO) is a significant part of Marketing Strategy for businesses today.
But with voice search and audio content on the rise, people are changing the way they search; and so are the search engines. One thing is driving the solution to this is voice search copywriting.
Here’s how voice search is changing SEO and what you need to do to prepare.
Writing is second nature to most people.
After all, we’ve all been writing since we were children. But what is copywriting then? And why can’t you do it yourself?
Maybe you can – but a professional copywriter offers you several significant benefits to help your business.
Here’s why DIY copywriting may not be your best option, and why you should probably hire a freelance copywriter instead.
Let's discuss the grey area of SELLING within your content.
It's a tricky balance that all copywriters and content creators struggle to get right.
We want to provide value and interest, but it's still business, right?
Isn't it funny how even just the mention the word “selling” in the context of a written piece, such as a blog, can completely turn people off? Some readers will recoil almost immediately!
Why is this? And how do we manage this balance?