Focusing on providing solutions to customer needs has never been more important to business success than it is today, given the digital environment.
This means that Marketing, as a function, must play a more prominent role in the boardroom when it comes to making key decisions, however there seems to still be an under-representation of Marketing,
Why are other functions, such as Finance and Legal still the only ones making big-picture decisions, when now, more than ever, we need to be taking a more customer-facing approach?
It's time to adjust the perception and re-evaluating the importance of what Marketing brings to the Boardroom.
How do you market your business in the most effective way?
Content Marketing is one of the top answers.
Your customer of today is becoming far more resistant to paid and direct advertising (often calling it 'intolerable' and 'disruptive'). Instead, they're actively hunting for content that is about them and discussing topics that they're actually interested in before they make a purchasing decision.
Unfortunately, businesses don't seem to be catching on and are continuing to spend the majority of their budget on interruptive advertising, while overlooking the power of copywriting and content marketing to genuinely engage their audience.
Here's a guide on why content marketing is essential and why you should be focusing your marketing efforts on it.
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