One of the lessons I continually repeat in my Copywriting classes is “When it comes to content, benefits, not features.” And with good reason!
It sounds pretty obvious, doesn’t it? Yet, why are so many businesses continuing to do it wrong?
It’s one of the fundamental rules all copywriters and content creators must do right if they truly want to engage their audiences, however it remains as a persistent pitfall, continually tripping up many organisations!
Here’s how to ensure that your content is connecting with customers by focusing on the real benefits of your products or services that you’re writing about, and not the features.
Christopher Melotti from Melotti Media was just announced as a FINALIST for the Australian Marketing Institute's 2017 Chief Marketing Officer Award!
Do you really know your customer? Do you offer them value?
Watch my presentation about "Engaging your Audience authentically" here!