Have you visited a website and then seen their brand everywhere online?
This is a Marketing Practise called Retargeting (or remarketing).
It's a highly-effective way to raise brand awareness with prospective customers and a very cost-effective approach of getting people to return to learn more about you and hopefully make contact.
Retarget marketing is definitely something your business should be using to expand your digital marketing presence.
So here's everything you need to know to get started.
A common challenge all businesses face is crafting the perfect marketing messages.
This is because it seems easy but can be deceptively difficult. You need to explain how you provide a relevant and valuable solution to a customer’s problem without boring or confusing them, while aligning with your overall marketing strategy and brand positioning.
Hard, isn’t it? It’s no wonder why brands struggle to promote their products and services with a compelling marketing message.
To help you create ideal marketing messages, here is a list of mistakes to avoid.
Businesses absolutely must have a website today.
It's not an option or a nice-to-have anymore, because it's the only digital asset that your business has direct ownership and control over. This means that it's the only true platform fighting for your business in the vast online landscape.
It's where your audience goes to find you and learn more about what you do.
But just having a website is not enough. Capturing visitors' attentions immediately with great design and copy is just as essential.
So, here are three simple tips to help you get it right!
Think back to the last thing you bought.
Did you know there is an 8-step customer journey that we go through with every single purchase we make?
This is how we go from no knowledge about a product or service, to a purchase and beyond. Throughout this buying journey, there are several stages involved and at each, we look for specific information before we can progress to the next stage.
This is where a smart content marketing strategy comes in, providing value at every stage to transition our potential leads into advocates.
Let’s discuss each stage and the content your brand should be creating to drive people along their own customer journey.
Using search engines has become a staple of our time.
Everyone relies on the likes of Google, Bing, Safari, Amazon, eBay to be updated with the latest news, find answers to questions and obtain solutions to their problems.
But search engines have started to evolve passed just typed queries and into voice search.
How does your business adapt to this? Voice search optimised content. Here's how.
Every business has (or should have) a unique brand identity which makes it identifiable and appealing to its audience.
If not, you will look, feel and act exactly like your competitors.
So, how to do you ensure your brand is distinct?
Strong branding is developed through solid marketing strategy to ensure a brand’s personality is relevant in the eyes of your target customer.
Here's what your business needs to build a brand.