THE MESSAGE MARKETING BLOG
Valuable snapshots about Business, Marketing, Content and Copywriting success
Copywriting is one of the many important parts of an entire suite of Marketing Services that Creative and Digital Agencies offer their clients.
While it's common for an Agency to have Strategy, Campaign and Creative Design in-house, most don't have a professional copywriter to fulfil their clients' needs. This is where white labelling comes in to fill this gap. Let's discuss how white label copywriting can improve your agency's services and increase revenue. 
Your business needs customers, and they want valuable content.
Therefore, your business needs content; it’s as simple as that. But the word ‘content’ is thrown around so much today that it can get lost in translation a little bit. It’s more involved than your business may realise, but it’s also infinitely powerful if done right. So, how do you nail your content marketing program? With these 5 steps! 
Creativity is a precious resource in any context, and it seems like some of the best results often come from a place where things are tough.
As a copywriter, you come into contact with vast amounts of sensitive and confidential information from each client.
It's very important to treat this with the respect and privacy it deserves, or it may be a very short-lived career for you! Let's delve into the ethics and responsibilities of copywriting and content creation, as a freelancer, and what to do when you have access to sensitive data. 
Your current customers are absolutely essential to your business.
It pays to keep in contact and continue to look after them long after their purchase. To do this, you must be offering them value on an on-going basis which reminds them of your brand and the difference you make in their lives. Why? Because it keeps your products top of mind, increases post-purchase satisfaction and builds loyalty. Copywriting and content marketing are excellent ways to nurture your current customers. Here's how. 
We see copywriting everywhere and every day of our lives.
It's on advertising and products. It's behind the videos you watch and the PodCasts you listen to. It's in documents, emails, books, pamphlets, white papers and all kinds of content. Because of this, copywriting can get taken for granted and often underestimated, because there is a difference between writing words, and copywriting. Words hold a lot of power, especially for businesses today, and even more so in the digital space. Our customers are bombarded and time poor, which means their attention span is limited and precious. Copywriting is very important, and here's why. 
Today's working world can bring with it a lot of stress and anxiety to compete, achieve and keep up with change. It can affect people in a range of different ways and have a long list of negative symptoms.
So, how do we manage the stress in the workplace and rise above it? 
Customers are the top priority for a business, as without them, businesses can't carry on- it's as simple as that.
So, how do we attract them? Every day, your customer is actively searching around online to research your business, your industry and your products to decide if you are what they need. What are they finding? Is it convincing them to buy from your business? It should be! |
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