As Marketers and Content Creators, we pride ourselves on either setting new trends, or keeping an eye on the horizon for new opportunities to adapt into creative and innovative executions.
However, with the world evolving at such a rapid and unpredictable rate than ever before, and our empowered customers taking the lead, Marketers are often taken by surprise at some of the evolution in our fields!
Here are the seven fascinating trends over the last year that surprised us.
What a fantastic and inspirational night, teaching a group of people from a whole range of industries about how to engage your audience with Marketing at Copywriting, at General Assembly yesterday!
I teach regular classes. For more information, click the "CLASSES" tab above.
There are many advantages to learning a new language, including improving your memory, stimulating neuroplasticity, increasing your attention span and training yourself to multitask, not to mention making you more worldly and improving career prospects.
However, how do we make time in our busy lives to study a second language of our choosing? With the use of technology, of course!
The noun 'SONDER' is a brilliant, yet underused and under appreciated English word.
Its meaning is a lesson in humility and a good reality check for everyone.
How much attention do you pay to how you format your copy?
Whether it’s a website, a blog, or a marketing piece, simply throwing words on a page and not leaving instructions for designers can mean that your content is already restricting its true potential. In other words, it’s not going the extra mile to reach and engage your audience.