Copywriting – it’s just writing words, isn’t it?
Copywriting is one of the many Marketing tools that every business needs to create effective branded content, build powerful messages, engage clients and earn results. But everyone can write, right? So, what’s the big deal? This is where these 7 myths come from. The reality is that, just like most professions, everyone can give things a go. But professional copywriting requires a specific skill set, experience and training; if you want quality copy, you need a quality copywriter. Here are the common copywriting misconceptions that I want to dispel for both clients and copywriters. 
Is the customer always right? That really is the question!
Your customers are a wealth of knowledge and can offer a lot of insight into how best to reach them. But in today's digitally surging and rapidly changing environment, does your customer even know what they want? 
Your customers can now easily access information in just a few clicks.
The mobility of the Internet, the accessibility of content and the rampant use of social media are exposing people to so many different things that can influence their purchasing behaviour. To capture your target audience’s attention, you need to cut through the clutter of overload and provide relevant value that will separate your business from everybody else. Inbound content marketing is an effective strategy that can help you make a powerful impression by delivering them content at the right time and in ways they want. When done correctly, optimising inbound marketing can present great opportunities to engage your audience and earn their trust. Here is everything you need to know about inbound marketing and its importance in your business quest towards success. 
Yep – we ALL get it.
2020 sucks… so far. It’s been a real challenge for everyone, businesses and people alike. But, like with any obstacle: we can dwell and whinge, or we get smart and rise above it. It all comes down to taking proactive action. I personally want to rise, and I want everyone to rise with me and Melotti Media. So, I’m going to share my 10 suggestions on how to reclaim 2020 in the post-COVID era (that I’m using myself). 
What should people do after they’ve read, watched or listened to your content?
Are you providing them direction? A “Call to Action”, or CTA, is the powerful (and essential) part of your content which guides your audience to proceed to the next step – whether that’s signing up, booking an appointment, contacting you or whatever else your goal is. The success of your marketing conversion rates lie in your Call To Action’s effectiveness, so you must place the appropriate Call to Action to show your audience the way forward. To help you craft the perfect Call to Action in your marketing, we prepared the essential CTA stuff you need to know about it. 
As marketers, we do research, we conduct tests, we utilise AI and machine learning, previous experience and intuition - all with the aim to execute marketing campaigns that produce results.
However, despite all of this, sometimes things don’t go as planned. Why? Because our audiences are unpredictable humans – regardless of whether we’re targeting B2B, B2C or both. So, assuming you did everything right in preparation, and your marketing campaign still fell short, what do you do now? |
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