Marketing is changing so rapidly that it's almost becoming an impossible evolving enigma. So how do you keep up and make sure all of your bases are covered?
Gone are the days when all that was needed was to print a pretty picture onto a page and show it to a mass audience to get them to come to you.
Here's how to stay on top of Marketing trends and not get overwhelmed.
Do you truly know your customer?
Many businesses say yes, but then struggle to understand how to effectively communicate with them using a message that resonates well.
The best Marketing comes from starting with your customer’s needs and this entails finding out as much about them as possible.
One of the best approaches is to ask them directly - but how do you get the right information from them?
Here are my 8 tips for helping your business gain the most insight from your customers
Your brand, your business and your products all have a unique story- and out there are people who are waiting for it.
To achieve success, you must tell it in the right way to the right audience to earn attention and inspire action. This involves effective communication, which all begins with words.
So, when do you and your team write these valuable words, and when do you search for a freelance copywriter to help?
Customers love reviews.
They love to leave them - and even more, to read them when looking to make a purchase.
Some of these are constructive, cheerful and positive, and an effective organisation views these as a fantastic form of free publicity.
However, not everyone is nice online and negative reviews are something every business will face at some point.
So as a business, how do you manage these well?
Businesses of all industries, sizes and shapes ask this very question all the time.
Content marketing has grown in popularity over the last few years and marketing budgets have been diverted more and more to the creation of content as the years go on.
There’s a reason why too. Content gets results.
But is content marketing worth it? And where does it get its worth from?
Your message is one thing. But how you say it can be something else altogether; and it’s that gap that can make all of the difference to how effectively you engage your audience.
We spend a lot of time and energy creating content for our customer to reach and connect with them to earn the precious attention - so we need to make sure that when that time comes, we're offering them plenty of value to spark their curiosity and intrigue.
So, how do you do it right?