From The Real Estate Hot Topics Magazine - Issue 24, Winter 2018
With CHRIS MELOTTI - MELOTTI MEDIA COPYWRITING
Are you using your smartphone to market yourself to your audience? Chris Melotti, an award-winning and industry recognised copywriter and marketing consultant from Melotti Media, believes the digital space makes marketing in the real estate sector so much easier. He says, "The beauty of digital now is that there's a lot of Iow-cost, very efficient solutions to marketing out there. Social media is a huge, untapped resource, especially platforms like Instagram. You'll find now, your smartphones do a lot of that work for you."
THINK ABOUT YOUR AUDIENCE
When creating marketing, Chris recommends to take a step back and ask yourself, 'What does the audience really want from this material?' He says, "Genuine trust and connection needs to be achieved by all your marketing. Gone are the days where you are sitting there on your ivory throne with a polished perspective on life. You have to really, really create a genuine connection."
So how can you use social media to build brand awareness and engagement?
We all have to work which means that we all have bosses in the workplace.
Hopefully, you have someone who you can look up to and learn from- because if that's the case, your boss is a fantastic mentor and you have a great opportunity to grow in your career.
However, this isn't always the reality which means that you'll need to find ways to manage the relationship, to keep you sane!
Here are some tips and information to help you deal with the difficult boss.
As a copywriter, I get asked questions relating to copy length every day.
What works best?
Our audience's attention spans are becoming shorter and more selective, and yet businesses are not adapting to these changes, which reduces your copy's effectiveness in achieving the results you are aiming for.
So what's the ideal length?
It's an excellent question! Let's get it answered once and for all.
Quality Copywriting and Content Marketing.
These are the two most essential tools in business today.
Most organisations understand the role they play in engaging with their audiences on a far deeper level. They also generally understand the impact this has on achieving their goals.
However, the problem is the common knee-jerk resistance internally, which I like to call the Frequently Raised Objections (FRO).
Here are the top five FROs, and how to overcome them to help implement a better Copywriting and Content Marketing program for your business' success.
Content Marketing and Copywriting are two highly effective tools used to offer value to your audience and improve your business’ engagement with your customers, all of which improves ROI.
However, most content defaults to the “what” or the “how”, when it really should be about the “why”.
Here’s what you need to know about how to sharpen your copy to connect with your customers on a deeper level.