This is the topical discussion being held across every industry and every market around the world, in all boardrooms and strategy meetings: digital vs traditional marketing.
Where do we spend our precious budget to get the most cut through to engage our audiences and achieve our organisational goals? So, it’s finally time to analyse both sides and get to the bottom of this debate.
Roy Morgan Research just published their 2017 "Image Of Professions Survey" detailing the Australian public's rating of the trustworthiness across different jobs. It is very telling for many different industries, especially with "Advertising" coming in so terribly low.
I think we need to start looking in the mirror and asking ourselves why...
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