 What do we do, as content creators? Obey SEO rules, or think about our audience?
Or do we even have to make that choice? Turns out, we do! And for the new, digital businesses, it's often hard to make the right decision!  This is the topical discussion being held across every industry and every market around the world, in all boardrooms and strategy meetings: digital vs traditional marketing.
Where do we spend our precious budget to get the most cut through to engage our audiences and achieve our organisational goals? So, it’s finally time to analyse both sides and get to the bottom of this debate.  Roy Morgan Research just published their 2017 "Image Of Professions Survey" detailing the Australian public's rating of the trustworthiness across different jobs. It is very telling for many different industries, especially with "Advertising" coming in so terribly low.
I think we need to start looking in the mirror and asking ourselves why... Want to learn all about Copywriting, Marketing and Content Strategy to engage your audience and unlock success? My General Assembly class is on in Sydney next week!   Have you always wanted to publish a book, but things keep getting in the way? This is your year to write that book you’ve always wanted to. No more excuses, everyone!
If you go to your bookshelf and don’t see something you want to read, it’s your turn to write! It’s what got me started, after all and I’m glad. It's the beginning of a brand new year, and if you’re still putting off writing something you’ve always dreamed of, ask yourself why? |
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