 It’s a bold title and suggests quite the paradox.
Free is always good, and as modern customers, we want (and sometimes expect) free everything! However, has the “cost” of free become too much for people now? There’s no such thing as a free lunch- it’s a sentiment as old as time itself, however it still holds as true as gravity. In a business model, if someone is getting something free, then another party is footing the bill. Over the last five or so years, organisations have found the ‘free’, multi-sided platform very innovative and effective, turning traditional ways of conducting transactions on its head. But, do customers still want things for free?  For years now, the smartphone and tablet have become undeniable pillars in modern society, and with emerging new advancements in the App and telecommunications space, these devices have well-ingrained themselves as must-have staples. People from across the globe can do endless, customisable things with their phones and tablets, and they absolutely love it.
Then, 2015 saw the biggest uptake of something new: wearable technology, mostly in the form of the smart wristwatch. Samsung and Apple raced to get their competing versions out, offering the next big thing in the form of an advantageous extension to the smartphone. It was trendy, exciting, innovative and damned-right futuristic! Due to sci-fi movies, we’d been waiting for this day for years! |
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