Your website is the most important digital asset your business owns.
It plays a crucial role in your marketing, brand awareness and customer education. This means your website should always be a very high priority, often. Whatever you have on your website will have a huge impact on your business. Here’s why you should frequently refresh your website copy. 
At the core of Marketing lies a strategy around a key marketing message.
Why? Because crafting an effective marketing message gives your brand tangibility by communicating with your target audience in a way they understand, can relate to, and find value in. The success of your overall marketing lies in your ability to deliver this key message across all channels. To help, here’s a guide on how to develop an effective marketing message strategy for your brand. 
Has your brand disappeared a little?
Has your audience forgotten about you or are you not getting their attention like you used to? Don’t worry – it happens to every business at one point or another. However, the real challenge is how to reconnect with your audience and rebuild that relationship again. Here are 6 tips on how to get back on your customer’s radar. 
Marketing.
It covers a huge range of practises today - both digital and traditional. But Marketing has also gone through a lot of changes over the last few decades, from aggressive advertising to collaborative solution making. What about today? Well, people expect a different relationship with brands than they once did. That means we need to ensure we add a human element into marketing. Here's how. 
Every marketing campaign and branding strategy revolves around communicating with an audience – this means your marketing must have a definite message.
But do you really know what your marketing message is? Powerful marketing messages are more than just your brand history, features or a tag line. Businesses need to develop a sharp marketing message that demonstrates relevant value to customers and delivers it in a way that engages and inspires an audience to act. Here’s your guide on how to create an effective marketing message. 
While the COVID-19 pandemic is still around, Australia’s finally starting to see light at the end of the tunnel.
Our local curve is flattening, cases are at a low and our State Governments are considering relaxing restrictions further. This means businesses and our customers may start returning to a sense of normalcy again over the next few weeks. This means it’s time to prepare now and shift the paradigm of your Marketing accordingly. So - what Marketing should you be doing at the tail end of COVID? |
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