THE MESSAGE MARKETING BLOG
Valuable snapshots about Business, Marketing, Content and Copywriting success
Are you a Real Estate Agent looking to maximise your exposure in the digital space? You should be! Have a listen to my interview with Lee Woodward and the team at REA Group about Effective Digital Marketing, below. Click to hear my recent PodCast I recorded with Real Estate guru, Lee Woodward from the Real Estate Academy in Australia.
We discuss everything a Real Estate agent needs to know about Digital Marketing today. 
Have you noticed that your inbox has been full of alerts this month, notifying you that everyone’s Privacy Policies have been updated?
Some are from brands and organisations you are familiar with, and more interestingly, some are from ones that you can’t remember or even know. Well, ALL of them have your details- and that’s exactly the point of this whole situation. Every organisation is acting now in response to two significant updates that you may or may not be aware of (but should be):
Both of these have come into effect this year, and whether you are coming from a business or an individual perspective, you need to know all about them and what they mean for you. 
Your business absolutely must be present online, and it must be making an impact there if you want to see success.
This comes mainly from your website. A website is made up of both copy and design; both of which should work together to create a valuable experience for your customer as they browse. So, what is copywriting for a website? 
It’s a really good problem to have, but a problem none-the-less! One that needs to be solved. So, it’s time to get help. Do you look locally, or is overseas an option? Here’s my story. 
Writing a blog is not a new practise, but it has evolved quite a bit over the digital era.
What started off as an online diary has now become an active way people and businesses are using to communicate with their audiences. Different blogs see different levels of success, and as a Copywriter and Content producer, many ask me: is having a blog for my business worth it? Yes. My answer is an absolutely resounding YES, but it requires a lot of elements to make it work, and you have to decide if that fits your goals. In the end, blogging is an execution of your Content strategy, and a part of your overarching Marketing plan designed to communicate to your target audience to see an ROI, just like any other business activity. Let’s discuss more about business blogging and how it achieves results, so you can decide whether it’s a worthwhile endeavour for you. |
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