Albert Einstein said the definition of insanity is doing the same thing over and over and expecting a different result. Does this apply when hiring new staff? YES!
We all know this quote so well. We appreciate its wisdom and we get its meaning, but why don’t we put it to use when we hire new staff? Especially in the Marketing and creative fields, where it particularly applies due to the need for fresh new ideas and innovative thinking.
Let's discuss the grey area of SELLING within your informative content.
It's a tricky balance that all copywriters and content creators struggle to get right.
Isn't it funny how even just the mention the word “selling” in the context of a written piece, such as a blog, can completely turn people off? Some readers will recoil almost immediately, as if you said something sacrilegious. Why is this?
What is here now, and what's set to change forever?
In my previous article, Artificial Intelligence (AI) and How It Will Affect Marketing, we discussed the current reality of AI and its general impact on business, such as Hubspot's Growthbot. In this article, I will further explore the growing impact AI’s development will have on Marketing practises, and its associated implications for the industry down the track.