Content Marketing is an important practise today.
Research from the Content Marketing Institute reported that 92% of Marketers stated their organisations viewed content as an important business asset.
This is because highly informative and entertaining content allows businesses like yours to drive more traffic, convert leads and nurture a more loyal following.
But while it’s an effective strategy, creating content isn’t easy.
The competition for your audience’s attention is extremely high, so making mistakes when crafting pieces of content can be detrimental to your brand.
To help you, we’ve compiled a list of things to avoid when producing content.
Artificial Intelligence and Business - it's been on the horizon for such a long time. So - what is here now, and what's set to change forever?
In my previous article, Artificial Intelligence (AI) and How It Will Affect Marketing, we discussed the current reality of AI and its general impact on reaching customers.
In this article, I will further explore the growing impact AI’s development will have on Marketing and Business practises, and its associated implications for the business landscape down the track.
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