Content Marketing is an important practise today.
Research from the Content Marketing Institute reported that 92% of Marketers stated their organisations viewed content as an important business asset.
This is because highly informative and entertaining content allows businesses like yours to drive more traffic, convert leads and nurture a more loyal following.
But while it’s an effective strategy, creating content isn’t easy.
The competition for your audience’s attention is extremely high, so making mistakes when crafting pieces of content can be detrimental to your brand.
To help you, we’ve compiled a list of things to avoid when producing content.
Artificial Intelligence and Business - it's been on the horizon for such a long time. So - what is here now, and what's set to change forever?
In my previous article, Artificial Intelligence (AI) and How It Will Affect Marketing, we discussed the current reality of AI and its general impact on reaching customers.
In this article, I will further explore the growing impact AI’s development will have on Marketing and Business practises, and its associated implications for the business landscape down the track.
Have you noticed that people already know quite a lot about your business, brand and product offering by the time they contact you?
That’s because they’ve hunted for your content and done the research.
Since modern customers are bombarded with so many choices, they’re always on the lookout for accessible information to help them make smarter purchasing decisions.
If you want to attract more customers, provide answers to their questions and nurture lasting relationships in order to convert them, content marketing is the key.
Here are ways Content Marketing helps your business make sales.
Yes, yes – we’re all well aware of how crazy everything is right now during the coronavirus pandemic.
We all know it’s affecting our social lives. But we’re now starting to see how much of an impact it’s having on businesses and our economy now too. Sadly, this may be just the tip of the iceberg.
So, in difficult times, how do we survive? We need to adapt!
Here are 5 ways to help develop innovative ways to pivot your business during challenging times.
The twenty-twenties is a marvellous but VERY fast-paced age.
We live in an era where people are always on their phones, customers await eagerly for the ‘next-best-trend’ and consumers demand a wide range of options for their needs.
For brands, keeping up with those expectations is already hard enough.
Yet, we all still have to worry about the growing number of competitions, our customers’ lack of tolerance for traditional marketing and an ever-shortening attention span.
Thankfully, there is still a way for your business to capture their interest and position yourself as the best solution: quality copywriting still connects you to your audience, delivers your message and helps your business get ahead of its competitors.
For your brand to thrive and survive in this new decade, here’s what you need to consider.
All Advertising is Marketing, but not all Marketing is Advertising.
If your business sees them as the same, then now is the time to rethink and evolve your Marketing efforts.
Because it means that you're opening up a box of crayons ("marketing"), and trying to create a colourful masterpiece with only one colour ("advertising"), then wondering why the canvas is lacklustre and not attracting interested buyers.
Here's how to expand your Marketing to create real connections with your audience far beyond just running advertising campaigns.
Gone are the days when customers buy the same product and stick to one brand.
The abundance of options, availability of information and ever-changing trends now heavily influence the preferences of consumers – making it hard for them to be loyal with their purchasing decisions.
So, how can you engage them in a deeper and more meaningful way?
It helps establish and build long-term relationships with potential and existing customers. With the right entertaining, informative and value-adding content, you can get your audience to fall in love with your brand.
One of the questions I get asked all the time as a professional marketing copywriter is: “What types of content should I be creating?”
It’s a great question and one that many people have an opinion about. So, I thought I’d share the answer I give – as it’s what I use in my own business.
Here are the 7 types of content themes you should be including in your content marketing mix.
Is there a better option to cost-effectively stay connected with customers, engage leads and make a direct sale than harnessing the potential of email marketing itself?
Email marketing is a digital marketing strategy that utilises email to build and foster relationships with potential customers and current clients. It works by offering ongoing value through information.
However, getting results is no easy task. People hate spam and pushy emails that crowd their inboxes and waste their time.
Instead, you must create compelling and value-adding messages to ensure your emails are opened, read and resonate with them.
Here’s how a copywriter can produce an email marketing campaign that appeals to your audience and provides significant improvements to your overall brand strategy.