Who has heard the overused saying “content is king”?
Everyone! A fear years ago, this was the royal decree that marketers were grovelling to. It was all about pumping out as much content as possible to keep the masses and the Search Engines happy.
However, a few years later, it’s now everywhere. Hordes of it.
That’s why I spend more time worshipping “Engagement is queen.” She’s much more important.
Here’s how to take a quality over quantity approach to content so that your kingdom will actually want to read, watch and listen.
With marketing evolving faster than ever before, it’s no surprise how quickly trends come and people’s preferences shift – all of which we need to adapt to if we wish to survive in the business world.
Well, now it’s content marketing’s turn to take a leap forward. Besides voice search copywriting and voice content on the horizon, I’ve witnessed another new (and awesome) trend- which is interactive content.
Here’s how interactive content is evolving content marketing by ensnaring your customer’s interest on a whole new level.
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