One of the lessons I continually repeat in my Copywriting classes is “When it comes to content, write about the benefits first - not features.” And for good reason!
It sounds pretty obvious, doesn’t it? Yet, why are so many businesses continuing to do it wrong?
It’s one of the fundamental rules all copywriters and content creators must do right if they truly want to engage their audiences, however it remains as a persistent pitfall, continually tripping up many organisations!
Here’s how to ensure that your content is connecting with customers by focusing on the real benefits of your products or services that you’re writing about, and not the features.
We all know how important it is to raise brand awareness. But is this enough, today?
For too long, Marketing has assumed that if customers are simply aware of a brand that it means they will eventually make a purchase. While this may be true to come degree, we need to move beyond this limited thinking, because just knowing of a product or service doesn’t mean they’ll convert.
With customers being more savvy, empowered, distracted and time-poor than ever before, we’re living in a world where the individual consumer holds a lot more power than ever before. They now have the world at their fingertips which means we need to be actually relevant to them if we want to make a sale.
Let’s discuss this in more detail.
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