Two of the most important activities that a business must do regularly is prospecting potential customers and re-engaging current ones.
Both keep the pipeline open and ensure a thriving business. So, how do we do this? There are a myriad of methods, but as a Marketing Copywriter and Speaker, a question I get a lot is: what do you think is more effective- content marketing or face-to-face? Here’s my answer. 
As a Marketing Consultant, a common question my clients ask me is: "what are the necessary elements I should be including in my Marketing strategy?"
While the answer is not complicated on the surface, it can be quite an extensive process and require a lot of strategic planning. However, this shouldn't be avoided as you can discover a lot about your business and its identity when creating a proper Marketing Strategy. Here are the six pillars of Marketing to help guide you. 
Here's a controversial and fun topic!
I've been trolled twice now, on LinkedIn of all platforms, and it's been the same type of person both times. So what does this suggest, and what's the underlying meaning here? Trolling is an inevitable part of being online, and I welcome all feedback from people. However, what do those nasty little messages mean? And how do you best deal with it? Is your website optimised with the right copy to get the best results?
Here are three tips to get you started. Your website is the only digital asset that your business owns in the online space, so ensure it's working for you! 
Businesses absolutely must have a website today.
It's not an option or a nice-to-have anymore, because it's the only digital asset that your business has direct ownership and control over. This means that it's the only true platform fighting for your business in the vast online landscape. It's where your audience goes to find you and learn more about what you do. But just having a website is not enough. Capturing visitors' attentions immediately with great design and copy is just as essential. So, here are three simple tips to help you get it right!  It's with great pleasure that I announce that I will be a key speaker at the Real Estate Academy's Complete Leader Conference in October, alongside Lee Woodward!
I cannot wait! TICKETS and INFO: http://thecompleteleader.com.au/ 
Who needs a copywriter and what do they do?
Content creation and content marketing are powerful tools in today's business world when you want to reach your customer in a more meaningful way. We all get that "content is king", and we understand that our audiences are always on the look out for interesting and informative content from our brands, but many businesses don't have the time, the resources or the expertise to create excellent content with substance that drives action and achieves results. So, what do you have to do? Hire a copywriter, of course. But... what does a copywriter actually do? What are the services they provide? Here's all you need to know about copywriters and using them to achieve your objectives. Happy Monday! Let's discuss blogs for less than a minute.
They're a great way to offer your customers value. |
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