Marketing and Copywriting are subjective fields.
Sure, there's a strategy behind every execution, and every tactic has a measurable outcome - but in the end, it's a creative role and with it will forever come praise, subjective opinions and criticism. How one Marketer, Copywriter and Designer addresses a brief will be very different to how another does, and it can be a topic of hot debate as to which approach is the right one. While feedback is generally meant to be positive, sometimes it can be unreasonable and downright hurtful - so, if you're a creative, here's how to manage client feedback to achieve a successful outcome. 
Ask yourself:
How would you feel if you’d poured your heart and soul into creating marketing content, only for it to end up stagnant and unnoticed? What would you do if your audience didn’t respond, despite all the time and effort you’ve taken in coming up with fresh insights to promote your business? It sucks, quite frankly! It’s not only discouraging – it can be damaging for your brand too. When we do content marketing, we want people to interact, read, listen, watch and act. To help you, here’s how to create content that increases engagement. 
People love communication and businesses love to communicate.
Put a quality Copywriter in the middle, and suddenly, you have a connection that is beneficial for both. Why did I say a “copywriter” and not just anybody in the middle? It’s because anyone can write, but a professional copywriter looks deeper. Connecting people with businesses is not a fluke or by any means easy (especially in today’s world). It takes experience, practise, studying, practise, research, practise, practise, risk-taking, courses, practise, seminars… did I mention practise? Let’s cut to the chase here: if you need text written for an important project, then you need a copywriter to help you communicate in a more effective way. So, here’s why you need a copywriter! 
Have you been considering bringing on a freelance copywriter to help you with your brand messaging and content marketing? We’re a really good option to help you in so many ways.
But you’re probably wondering: what does a copywriter do? How does a copywriter work with you? Well – wonder no more. I’m here to explain what a copywriter’s duties are and how to get the best outcome together. 
They say that nothing lasts forever.
We guess it’s true, because even marketing content has an expiration date (yes, even evergreen topics). The reality is that your fresh content usually gets the most traffic within the first couple of weeks of publishing. But over time it starts to get outdated, old and irrelevant, which is when Google and other search engines start filtering it out in preference of others. And in today’s competitive world where content is king, old content can dampen your overall digital marketing strategy – something that you don’t want your business to experience. Luckily, there are ways to refresh and make your content up to date. Here’s why refreshing old content is important and how to do it. 
A new era of Marketing is upon us now.
It involves Big Data, Machine Learning and AI Marketing in a revolutionary process called Programmatic Advertising. We shouldn’t be surprised – we all knew this was coming. But now that it’s here, it’s time to educate ourselves. I spoke to one of the pioneers of this Marketing Technology in Australia, Adgility, who took me through it. Now, I’m going to do my best to explain my understanding to you. Here’s what Programmatic Advertising and AI Marketing is, and how it’s going to revolutionise our industry for the better. 
“Do I even need a copywriter?” “Is copywriting even useful for my business?”
Well, chances are the answer is yes. WAIT! Before you think, “of course they’re just saying that…” – here’s why. If you have a product or service you’re trying to sell, even if you’re already a large company, copywriting is still a must. It doesn’t matter how long have you been in the industry or how big you are. You always need Marketing to promote your product offering and encourage your audience to act. Well, copywriting is an aspect of marketing that you cannot leave behind. Here’s why copywriting is important for large companies and how it can help you. 
Do you have a small business?
Everyone knows how important it is to plan ahead – and, there’s no difference when it comes to marketing. Unfortunately, small and medium-sized business owners can often find themselves struggling to just keep up, let alone planning marketing campaigns. So, what usually happens is ad hoc marketing or on-the-fly promotions. However, this can make your SME directionless and unsustainable, hindering you from reaping long-term success. Relying on reactive marketing rather than sticking to a well-planned marketing strategy can only do so much. So, if you haven’t created a marketing strategy yet, it’s not too late to consider it. Here are reasons why you should spend time on marketing strategy and everything you need to know about how to do it. |
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