Video and audio marketing have been around for a while, but it’s only recently starting to peak in popularity, especially given your audience’s insatiable desire for informative, engaging and entertaining content across all different media.
This means that you need to take the omnichannel marketing approach and produce an effective mix of written, video and audio content to reach your customers whenever and wherever they are.
But it’s not about pumping lots of mediocre material out and hoping for the best.
Your business needs to take a strategic approach to produce quality content that customers actually want and will read, watch and listen to – and copywriting is the key.
Here’s what you need to know to unlock the power of video and audio.
Conferences and events are big business today.
They span across every industry and are an effective marketing tool to communicate directly with customers in a very interactive way.
But in order to have a successful event, you need an audience to both attend and love the experience.
This means you need excellent event content which piques their interest, inspires them to buy a ticket, and leaves a lasting impression.
Let's discuss how to create great content for your events and get those people in your doors.
Voice search is the next (and some say final) frontier for marketing – so what is your business doing to prepare to meet your customers there?
Everyone has a mobile phone constantly in their hands today, and that means they’re also are carrying around personal digital assistants like Apple's Siri, Microsoft's Cortana, Amazon's Alexa and Google’s Assistant.
So, the internet isn’t just at people’s fingertips alone anymore – it’s on the tip of their tongues too!
While only around a one-third of people are using voice search now, it’s easy to overlook… but not for much longer.
Let’s discuss voice search, what it means for your business and how voice search copywriting can help you take advantage of this trend.