Most creative service providers, from copywriters to designers, at one point or another during their career, will be asked to create or perform something for free.
That, or at a rate so low that it may as well be free.
Freelance copywriters are commonly faced with this scenario.
The reasons can vary from 'free exposure' to 'free trials', but whatever the reason, it occurs. So how does a professional service provider deal with this?
Is there a problem or should you just accept it?
Digital marketing is very commonplace today.
It's everywhere around us, from websites to socials, video to podcasts, SEO and much (MUCH) more.
It has been for years. However, 'commonplace' doesn't mean that it's stagnant. Far from it! With the growing advancements in Artificial Intelligence, Bots, Automation, Virtual Realty, Augmented Reality, and so on, digital marketing is evolving rapidly.
So, what happens to copywriting inside this shifting landscape? Quite a lot, actually! It plays quite a significant role across all of it.
Let's explain this further.
DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information.