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Happy Monday everyone! Let's take one minute (literally) to list the four tips to cut through content clutter! For more, have a read of my blog, TheCopywritingBlog.com.au, or visit my website, MelottiMedia.com.au. Have a quick watch of the video, below. 
Businesses are starting to get it: producing content is an essential part of reaching your audience because it offers them something potentially interesting and worthy of their attention.
In today's digital world, your customer demands more than direct selling messages to inspire them to take heed of your brand. The problem now is that, in knowing that, it's tempting to go with quantity over quality. Businesses are often churning out content for the sake of it, and as a result, it's becoming a graveyard of unnoticed chaos and ignored clutter. So, how does your business' content cut through the deafening noise? 
So, you're looking to improve your copywriting abilities, and you're searching for classes, wondering if they're worth the time and money?
It's a valid question to ask when committing to anything, today. Time is a precious resource, and we want results after all! Well, the answer is yes, but it depends on a lot of factors. Being a Content Marketing Copywriter, as well as a teacher at five different educational institutions in Australia, let me give you the pointers about what to look out for and how to get the best result for your investment. Is Content Marketing Strategy making progress, while our Human to Human Service falling behind?4/2/2018
I just had excellent customer service, and was shocked... why?!
It left me so warm and fuzzy, and as a result, I'm thinking of booking my wedding function there. Then I thought, why am I so surprised at great customer service? In an age where we are all about using AI and creating content to personalise an amazing experience for individuals, why is customer service being forgotten? Is our digital marketing strategy making progress, while our human to human interaction falling behind? |
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