Does Marketing really know thy customer?
One of the greatest challenges for Marketers is the study of the complicated Human Being. Whilst we spend so much time, effort and resources into investigating customer behaviour through scientific studies, trials and extensive market research, we continue to find that the human consumer is not as simple as most text books and 'gurus' lead us to believe. So, how can you get to know your customer better to improve your marketing efforts?  Content Marketing.
It's been a popular marketing technique for a few years now and it definitely has a lot of impact on your customers because of the real value it offers them. However, while the demand for content continues to rise, many businesses are not focusing their efforts on it, which has many of them asking: is content marketing worth it? Well, let's get some answers to this popular question. 
Personal growth: it’s something we should all be striving for; leaving our yesterday behind and enjoying a new-you everyday, fearless of the future.
But are we challenging ourselves enough each day? Or are we just watching time go by slowly, then suddenly wondering in disbelief where it all went to? Let's delve into getting this right, as we only have a limited time. 
Your business's content needs seem to be forever growing and yet your time seems to always be shrinking.
The problem is, you just can't compromise on producing content as your customer is out there looking for information every day. You have to be present if you want to get their attention and raise brand awareness. So, you decide to hire a copywriter. But how? Where do you start? Here is a 7-step guide on how to hire a copywriter to help you get it right and find the best copywriter for your needs. 
Have you seen all of your customers out there, hunting for content?
They're out there and their demand is growing every year, which means your business needs to produce content to meet their needs and become a relevant part of the world. So, your business decides to hire a professional copywriter to help you as you don't have the time or expertise to do it yourself. However, you'll quickly realise that not all copywriters are the same. Here's what you need to be looking out for and why! 
Last year was a big year, wasn't it? How did your business go?
Well, now that 2019 is here:
Quality content means better search visibility, stronger customer service and improved brand awareness. It's 2019! No more excuses. Here's why you need to make your New Year's Resolution all about engaging your audience and strengthening your connection with customers using content effectively. 
Right. I get it.
We're all too busy today. And yes, no one actually sticks to their yearly resolutions after February (which is a shame). We all have that long list of goals, but many don't even seem to get a look at... year after year. But what if I shared my ONE, single goal that I believe to be best of the lot? Could you commit to ONE for the next 365 days like I plan to? Especially if it will help increase your work capacity this year? Let's give it a go. |
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