Have you noticed how all of your favourite brands are constantly producing blogs, articles, videos, books and so on?
Most of their stuff is pretty absorbing, isn't it?
It's easy to take all of this content for granted because it's all created to be entertaining, interesting and valuable to you.
But, have you wondered why they do it? What's the goal behind using resources to produce material that doesn't directly sell like an advert?
Well, it's all a part of what's known as Content Marketing strategy, and if a business does this correctly, it can produce fantastic results in so many different ways- from brand awareness, lead acquisition, customer engagement, status, growth and ROI.
The best part about it is, your business can do it too! And reap the benefits it brings.
Here's all you need to know.
Content Marketing is a powerful medium in which to reach people today.
Because people don't want to be sold to anymore. They don't want to be pressured or convinced or deceived. Instead, they want to be valued, empowered and educated.
They demand choice and information on which to make their own decisions, rather than being sold to. This means they are actively seeking regular, accurate and engaging content from your brand, when and where they're searching for it.
This is where a quality Copywriter with a Marketing background can really help your business grow and succeed by connecting you with your customer on a deeper level.
Every audience today is very active online, which means your business has to be there to meet them. This is primarily done through your website.
Your website has a lot of responsibility to reach out to your audience, engage and offer them value, and then convert them into happy customers, or even better, advocates.
It is also the only digital asset that you truly own and have full control over, which means that it plays a significant role in your business' online success.
Does your business website tick all those boxes? It should.