Our day is upon us once again,
So gather loved ones, neighbours, fellows and friends,
To celebrate a place of who's pure beauty is awed,
By both those who are here and the many abroad.
We're the luckiest people alive to live in the best country on Earth.
I'm proud to call this country my home, my love, my place of birth.
So cherish it not just today by everyday.
Reflect and appreciate, Happy Australia Day.
- Christopher Melotti
It’s all about physical location, and the Marketer’s ability to digitally enhance local communications, in real time.
The digital platform world is growing and evolving at such a rapid pace today that there’s no telling where it will head next or who will use it in the most unique and effective way, and Location-Based Marketing Technology, and Proximity Marketing is something that’s certainly on the rise.
As an umbrella term, Location-Based Marketing Technology is all about reaching potential customers within a specific physical space and pushing contextually relevant communications that are accessible in their local area which may be of interest them.