It’s is a coveted but often underappreciated human ability.
Everyone wants it because creativity can offer a business a lot of value through fresh new ideas and innovation. Therefore, it needs to be encouraged, nurtured and managed well.
Even more importantly, professionals who sell their creative services, such as Copywriters, Marketers, Designers, Builders and Illustrators, need to realise (more than anyone) that we must treat our gift with respect and give it a break, or we risk driving it into the ground.
I experienced this firsthand myself recently.
Here’s what I discovered and what to do to get your spark back.
Everyone’s running around today, living busy lives and trying to keep everything together. So, it’s no surprise that the time it takes to get your creative engine running often gets pushed aside a bit.
This is a shame, because with AI, machine learning and Automation entering the commercial world today, creativity really is the final frontier for businesses across every industry.
It’s a precious resource that can generate innovation and differentiation – essential elements towards greater success and profitability. The problem is, I think we can all take it for granted; especially professional Creatives ourselves.
We’re probably the worst to blame!
Is anyone else guilty of this? I can put my hand up.
I’ve been running Melotti Media Copywriting and Marketing Solutions for years now, and my latest two have been both my most successful and my most challenging at the same time. There have been long hours and difficult projects, but I have been equally rewarded with very happy clients, awards and humbling achievements beyond my wildest dreams.
That’s all great….
But, what's the point?
I can see all of the Creatives nodding their heads. “We’ve all been there.”
I forgot that I was only human. I’m sure I’m not alone too. I forgot the value of RnR – some good old rest and relaxation. For professionals who sell their creativity as a service, in whatever form, we need to remember that downtime is just as important as on-time.
That’s not to say that everyone doesn’t need a holiday, but I’m talking specifically about the ability to be creative. We frequently expect our creativity to just flow, and we pump away at it every day as if it were an unlimited resource (guilty!) – but this isn’t always that case, as I discovered recently.
I suddenly found that my well had dried up.
I was stuck and was struggling with what had come so easily to me only months before. Why was I suddenly feeling this way? Of course, that then made me anxious and I found myself with an odd sense of imposter syndrome too. How could I do what I do, if I was stuck in a bit of a rut?
Yes! How raw is this?!
My point is, creativity needs a recharge
To be at the top of your game as a Copywriter, Designer, Marketer, Videographer, Web Designer and so on – you can’t always expect that whenever you need fresh ideas, they will just be there.
Balance is the key.
You need to get out and change environments, get in amongst foreign experiences and breathe some fresh air. We need to stop taking our precious creative ability for granted, otherwise we can’t expect others to appreciate it either.
So what do we need to do to recharge our creativity?
We need to understand it better, first.
I watched a TedTalk recently by Allan Ting, where he said we can get a better appreciation of the idea of recharging to avoid burn out from our Smartphones:
How do I recharge my creativity?
So, how do you recharge your creativity? It’s possible. Whether you’re at the burnout line or heading down that route, there are some steps to help.
Building on the above Smartphone analogy, here are some tips and tricks I found work really well to recharge the creative batteries.
When you’re at 100%:
When you’re in the mid-range, you need something to give you a quick boost:
Now, if you’re in the low area, it’s time for a solid recharge:
Software upgrade time!
The time has come for a complete overhaul. You need to get out and live a little. Your creativity needs some experiences to feed it, so take the time to do just this:
What about you?
How are your creativity levels at the moment? Are you fully functioning, or are you a bit on the burned out side?
Just don’t forget to list to your body and your mind. It may be trying to tell you something.
How Can Melotti Media Copywriting Help You?
To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.
You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs!
For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at firstname.lastname@example.org.
I can sharpen your words to achieve your goals, today!
Melotti Media Copywriting and Marketing Solutions
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