Melotti Media | Sydney Copywriting & Message Marketing Bureau
  • Home
  • Services
    • Copywriting Services
    • White label Copywriting Services
    • Content Marketing and Strategy
    • User Experience Design Copywriting page
    • Conceptual and Campaign Copy
    • Blog and Article Copywriting
    • Digital and Website Copywriting
    • Core Brand Message Development
    • Branding Content Copywriting
    • Video and Radio Scriptwriting
    • Government Copywriting Services
    • Marketing Audit Services
    • Ad Copywriting Services
    • Voice Search Copywriting
    • SEO Copywriting Services
    • Corporate Social Responsibility (CSR) Copywriting
    • IT Copywriting Services
    • Social Media Caption Copywriting
  • Testimonials
  • Portfolio
  • About
    • Our Team
  • Classes
  • Blog
  • Podcast
  • FAQ
    • Copywriting FAQ
    • Message Marketing FAQ
    • Working with Melotti Media
  • Contact
Picture

THE MESSAGE MARKETING BLOG

 Valuable snapshots about Business, Marketing, Content and Copywriting success

6 Predictions for Businesses After The Coronavirus

29/3/2020

 
Picture
Yes, all we’re hearing and reading about at the moment is the current state of the coronavirus, and how it’s impacting our health and our economy right now.

But - what about in a couple of months? A year?

What do you think will be left in the wake of COVID-19 for businesses?

Here are my predictions – and SPOILER – they’re not all bad.

Picture

Prefer to listen, rather than read? Here's the Podcast summary!


1. ​Working from home with be the new norm

Sure, the world was heading this way anyway but the rate was fairly slow – especially in Australia. However, in the space of about a week, all businesses around the world had to suddenly transition everyone to a home office and, despite the initial pains, it all seems to be working out.
 
This is making everyone (including Management) realise it’s actually possible for businesses to run with a home-bound workforce which is why I think you’re going to see organisations be more flexible with working from home options in the near future.
​

2. Businesses & customers will appreciate content more 

Recent studies have been showing that content consumption has been up by over 60%. That’s no surprise as everyone is at home.
 
With people scrolling all over the digital landscape, everyone is hungrier for valuable, entertaining and informing content than ever before. Is your business meeting this demand? Some brands were prepared for this, having libraries of content amassed over the years - but others weren’t so proactive and are now getting forgotten.
 
I think that this will set a new benchmark for how important content creation is for businesses and the focus will shift to placing more budget and resources into Content Marketing going forward.
​

Picture

3. The economy will take a while to recover

I’m not a Financial professional in any sense of the word, but even I know that the economy is going to take a big hit for a while. My Financial Advisor summed it up perfectly: “The coronavirus will leave a big scar.”
 
This may not all be bad. Perhaps the Australian property market may level out and be more affordable than ever before? Who knows.
 
But what we do know is, this coronavirus period has taken a toll and businesses are going to need a while to map out their course of direction towards recovery for a while. But that’s going to need lots of people and minds to make it happen.
​

4. Innovation will be more highly valued

Have you seen how creative businesses and brands are being now?
 
The ones that adapt are the ones that will survive, and this leads me to this prediction. You can either see COVID-19 as an opportunity or a threat. The organisations that choose opportunity are evolving every day by taking risks, making moves, brainstorming ideas and trying to do things better.
 
As terrible as this pandemic is, it has given businesses the hard push we need to make huge changes and I believe that we will see some interesting new ideas come to light because of it.
 
If anything, this experience has shown every organisation the power of innovation and the value of being flexible in the face of challenges.
​

Picture
Picture

5. ​More human unity everywhere

I’m hoping that humanity will come together and grow together from this.
 
We’re all in this as a world and there is something incredibly unifying about that – not just as people but also as businesses too. I believe that, after it’s all over, we will be much kinder to each other and the natural world around us.
 
If you don’t think so, then let’s try hard to make it so!

​We should learn from this humbling experience.
​

6. The brands that do Marketing NOW will be far better off AFTER COVID-19

Are you increasing your Marketing efforts now? Or pulling back?

Now is the ideal time to be communicating with customers because they’re actively searching for you.
 
People are looking to their favourite brands for reassurance and guidance. They’re also more open to new solutions that offer them the support they need. This requires marketing to connect you with them.
 
I have been practising what I preach myself because I know that my audience is more open to my messages and less distracted than ever before right now – why? Because we’re all in self-isolation at home.
 
The brands that are meeting this challenge and ramping up their content marketing campaigns will be the ones continuing to engage their audiences over the next few months so that, when COVID-19 is all over, they’ll have a stronger following than when it all started.
 
The businesses that slowdown will be back to square one after COVID-19 passes – which, after all of the devastation from the virus, is not where you want your business to be.

Picture

What are your predictions? 

Are there any I missed? Do you agree or disagree?
If you want to improve your marketing right now, I’m here to help you.
​

How Can Melotti Media Help You?

To engage your customer and achieve ongoing business success today, you need quality copywriting and consistent content. However, we understand that this is easier said than done.

You’re time poor and spread thin, and writing isn’t your expertise. So, focus on what really matters, while we take care of all of your copywriting and content marketing needs!

For more information or to speak to a quality copywriter to get the results your business deserves, contact me now at chris@melottimedia.com.au.

I can sharpen your words to achieve your goals, today!

Christopher Melotti

Melotti Media Copywriting and Marketing Solutions
www.melottimedia.com.au
 
Click here to view the FAQ page for all you need to know ​​​

    Picture

    Author:
    Christopher Melotti

    Copywriting and Message Marketer

    Like What You're Reading?
    Picture
    Author:
    Jiane Regala
    ​

    Content Producer
    Picture

    Categories

    All
    Business
    Communications
    Content Marketing
    Copywriting
    Customers
    Growth
    Marketing
    Mentoring
    Personal
    Popular Culture
    Real Estate
    Seo
    Voice Search
    Writing

    DISCLAIMER: This blog expresses the opinion of Christopher Melotti (Melotti Media) and should be taken as general information only. No responsibility is taken for your actions in response to any content in this blog. See the website's Terms and Conditions for more information. 

    Archives

    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    March 2017
    January 2017
    October 2016
    June 2016
    February 2016
    January 2016
    October 2015
    August 2015
    May 2015
    December 2014
    February 2014
    January 2014
    December 2013
    April 2013
    January 2013

MelottiMedia.com.au
Copywriting, Content, SEO and Marketing Solutions, Sydney NSW Australia

​
info@melottimedia.com.au

Website by Melotti Media. (C) 2020 Christopher Melotti. All Rights Reserved

DISCLAIMER    PRIVACY POLICY    TERMS AND CONDITIONS
Copywriting FAQ
The Copywriting Blog
Copywriting Services
Contact Melotti Media
  • Home
  • Services
    • Copywriting Services
    • White label Copywriting Services
    • Content Marketing and Strategy
    • User Experience Design Copywriting page
    • Conceptual and Campaign Copy
    • Blog and Article Copywriting
    • Digital and Website Copywriting
    • Core Brand Message Development
    • Branding Content Copywriting
    • Video and Radio Scriptwriting
    • Government Copywriting Services
    • Marketing Audit Services
    • Ad Copywriting Services
    • Voice Search Copywriting
    • SEO Copywriting Services
    • Corporate Social Responsibility (CSR) Copywriting
    • IT Copywriting Services
    • Social Media Caption Copywriting
  • Testimonials
  • Portfolio
  • About
    • Our Team
  • Classes
  • Blog
  • Podcast
  • FAQ
    • Copywriting FAQ
    • Message Marketing FAQ
    • Working with Melotti Media
  • Contact