What should people do after they’ve read, watched or listened to your content?
Are you providing them direction?
A “Call to Action”, or CTA, is the powerful (and essential) part of your content which guides your audience to proceed to the next step – whether that’s signing up, booking an appointment, contacting you or whatever else your goal is.
The success of your marketing conversion rates lie in your Call To Action’s effectiveness, so you must place the appropriate Call to Action to show your audience the way forward.
To help you craft the perfect Call to Action in your marketing, we prepared the essential CTA stuff you need to know about it.
What is a Call to Action?
A Call to Action (or CTA) is an essential part of marketing which informs or instructs your target audience about what to do next by inspiring them to act.
“Sign Up Now”, “Click to Purchase”, “Download Our Free eBook” and “Subscribe to Our Newsletter” are just some of the most common examples of CTAs that drive customers along the next step of their buying journey.
CTAs can be in the form of a single line of text, a button or an image, and a conversion occurs when a user responds to your CTA.
What makes a Call to Action important?
A marketing Call to Action serves two essential purposes:
1) informing your audience about the necessary action they must follow, and
If you don’t give people direction,
2) providing them with the motivation and reasons to do so.
You can tell people to do something, but if there’s no value to them, chances are, they won’t do it!
Aside from these two main functions, CTAs are also beneficial to the marketing of any business because of the following factors:
What are the elements of Call to Action?
A CTA is more than just a button with a few words.
To be effective, your Call to Action must be placed in noticeable locations. It must also be designed in a way that will stand out amongst all the text in your content. Most importantly, Call to Action must have a concise but clear copy.
These are the three elements of a Call To Action:
Where should a Call to Action be located?
“Placement” refers to the strategic location of your Call to Actions.
Often, CTAs are placed in headers, pop-ups, slide-ins and side panels that can be found on your business’ website. They are also usually positioned during or at the end of each blog, social media post or any other type of content.
Just remember to place CTAs on every website page, so:
What should a Call to Action look like?
To stand out from the rest of your content, make the overall design (the combination of colours, text and shapes) of your Call to Action eye-catching.
If people look at it, whether it’s in the form of a button or an image, they must know instantly that it’s a CTA.
A UI/UX copywriting professional can assist in creating appropriate CTAs for your website and content. There are UI/UX Copywriters who can guide you with both the necessary format and with the CTA’s copy.
For more, read: Why Is UX Copywriting Essential For Your Business?
What must be written in a Call to Action?
The copy or the written text that instructs people is the most important part of a Call to Action.
Your CTA’s copy must:
As a vital feature of your CTA,
Here are the top 5 tips to help you improve your CTA.
What are the ways to improve your Call to Action?
A Call to Action is meant to create conversions that will boost your marketing and drive sales to your business.
The copy of your CTA can make or break a person’s decision to act. Therefore, it’s essential that you work on enhancing your CTAs for them to be persuasive and effective.
A Call to Action is a crucial content piece that completes your marketing and promotions. But most importantly, it’s the part the earns sales!
To improve your conversion rates, make sure to equip your content with the right CTAs to provide customers with direction and necessary motivation.
How can Melotti Media help you?
We understand that you want to achieve business success through effective Calls to Action.
However, you may find that you’re time-poor and spread thin or you still have a lot of unanswered questions.
You don’t need to worry!
At Melotti Media, we can assist with all your message marketing and copywriting needs while you focus on what matters most to you – growing your business.
Let’s start earning the results your business deserves!
To speak to your trusted message marketers and copywriters, email us at firstname.lastname@example.org
We can sharpen your words to achieve your goals today!
The Melotti Media Team
Melotti Media | Copywriting & Message Marketing Bureau