There’s a common misconception today about what copywriting is.
Or more specifically, how it differs from simply writing well in proper English.
Sure – a copywriter must use the written form of a language correctly, with the right grammar and spelling.
But copywriting is so much more than just writing well.
In fact, if you’re using a copywriter to just check spelling and grammar, you actually need an editor (or you’re not using your copywriter to their full potential).
In today’s content marketing era where your customers DEMAND content from you, copywriters have never been more important for businesses.
However, you can’t get the most value out of a copywriter without understanding how the profession works first.
Here are the common copywriting myths and the truth to set the record straight – as well as how you can get the most benefit from professional copywriting services.
Is your business still relying on traditional marketing to force your customers to pay attention? Those disruptive adverts which pop up everywhere and people can’t wait to hit “skip” to avoid.
What kinds of Return On Investment do these promotional activities offer you? And do they come with a hidden price of frustrating people? Are you getting ignored?
It may be time to add content marketing into your list of marketing activities.
That’s not to say that traditional marketing is dead – but if that’s all you’re doing (or you’re doing no marketing at all), it’s definitely time to start content marketing.
As businesses, we all use words (or ‘copy’) absolutely everywhere.
Your ads, content marketing, your website, marketing collateral, landing pages, books and so on.
The thing is, when you do your own copywriting and you work within your business every day, it’s hard to be objective about it (especially if your copywriting hasn’t been refreshed for a while).
Is it inspiring the right audiences to take action? Or is it just space filler?
Here are the 7 main signs that your copywriting may need a tune-up.
How has your business performed over the last 12 months?
Did you generate enough leads? Were you able to reach your target audience? Was there an increase in engagement and sales?
No matter the case, it is important to up your game this 2020.
To achieve this, one thing you can do is create better content through high quality copywriting.
Because quality copywriting will connect you to your perfect customers, will save you from incurring unnecessary marketing costs and will help you achieve your overall business goals.
To further understand how copywriting can help your business in the new decade, here are some reasons why it’s something you should prioritise this coming year.
Search Engine Optimisation (SEO) has been such a significant part of marketing and content strategy over the last few years, and understandably so.
We need our website pages and content to show up in front of our audience as frequently as they are searching for it, to build brand awareness and get those precious leads coming in.
But are we getting too accustomed to ‘the way we have always done it’, and failing to pay attention to how our customers are searching now?
The whole SEO Marketing scene is changing.
Here are 3 steps to keep you on track, using SEO Copywriting.
Businesses need customers.
In a typical brick-and-mortar setting, a business owner will decorate and arrange their store in a way that will attract lots of people.
When someone enters the store, the seller greets this potential customer and persuades them to buy by talking about the products and services on offer.
What about online?
How will you be able to that, considering that we are currently living in this digital age? How will you make people curious and interested when they’re looking at your website?
What’s the best way to engage and attract leads?
The answer? Quality copywriting!
Here are 5 reasons why good copywriting can generate leads for your business.
Connecting with your customer can be quite challenging.
They are bombarded, time-poor and highly distracted. This means you have to connect in a relatable and relevant way if you want them to share their precious attention with you.
You do this by addressing their core pain points.
However, it’s not just as simple as that.
Here’s how to correctly address your customers’ pain points with copywriting and content marketing.
Small business owners like you face a lot of challenges each day.
You must stay in business with limited resources, build relationships with new and existing clients, keep up with the finances needed to grow your operations and find the right people to work with.
On top of that, you must also cut through the noise and compete with larger corporations and companies, as well as other aggressive businesses looking to get into your space.
So, how do you do it all?
How will you attract your target audience and keep them interested? How will you convince them to choose your services or products?
So, you need some well-written and cleverly chosen words to raise your brand’s profile in the marketplace and make more sales.
Every business does!
A copywriter is your best friend, then.
After you’ve worked out how to hire a copywriter, how do you brief them to produce the work you need to achieve success? A solid creative brief is what.
It’s very important to get this stage right, just like it is with any creative service. So, here’s a guide on how to brief a copywriter to get results.
Every business today is involved in digital marketing – one way or another.
However, what role does copywriting play in this? How do words blend in to amplify your online marketing efforts?
You may have the best product in the market and can be confident that you deliver the best solution, but it still won't be profitable if you’re unable to communicate your brand well to your target audience.
Your business must stand out online.
So, how will you effectively relay your value so that you stay ahead of your competition?
With digital copywriting!
Here’s how copywriting is an important part of digital marketing.
Content Marketing is all about your audience.
But it's also all about the search engines.
We need people to read, watch and listen to our content, but how can they find it, if Google isn't ranking it? But even if it ranks, it has to be quality content that they're going to actually want to read.
So - what do we do, as content creators?
Obey SEO rules, or write for our audience, and hope the engines rank us?
With so many questions and options, it's often hard to make the right decision. So, here's more information about Copywriting SEO.
Yes, yes… content is king.
But as I keep telling my students in my Copywriting and Marketing Classes:
Why would it? It’s BORING!
Through my years of successfully producing marketing content through copywriting, I’ve identified and distilled the 4 essential elements you must build into your content if you want to get results.
Here’s what they are and how you can make those 4 elements work for you.
People today are time-poor, easily distracted and have a short attention span.
On the flip side, businesses are constantly producing content to entertain and inform those people in order to convert and make sales - however, most find that their content marketing just doesn’t get the impact they were hoping for.
Here’s why, and what you can do to improve.
Most businesses today are looking to increase sales and revenue.
To do this, the default response tends to be about putting resources into finding new leads, and more resources into converting these leads into new customers.
Then, repeat the process.
While gaining new customers is a good thing, is this always the best marketing strategy?
The creative arena of Marketing requires people who are innovative and bold, experimental and inventive.
Organisations rely on their Marketing department to produce effective solutions which aren't derived from a Standard Operating Procedure or text book.
While we all understand and expect this, are we empowering our Marketing teams to take risks and reach for the stars?
How do you empower your team to produce excellent campaigns which earn results?
So, you're looking to improve your copywriting abilities, and you're searching for classes, wondering if they're worth the time and money?
Are copywriting courses worth it?
It's a valid question to ask when committing to anything, today. Time is a precious resource, and we want real results after all!
Well, the answer is yes, but it depends on a lot of factors.
Being a Content Marketing Copywriter, as well as a teacher at five different educational institutions in Australia, let me give you the pointers about what to look out for and how to get the best result for your investment.
That way, you'll say: 'yes, that copywriting course WAS worth it."
There is a misconception today that copywriting is words, but “just better”.
While there is some basic truth to that, copywriting isn’t just fancy editing. A quality copywriter doesn’t just offer you words – we offer the marketing and sales potential that words can create.
In a world of content marketing where customers are hunting for more information and entertainment, it’s not just about writing well – it’s about applying copywriting to real situations and getting results.
In this blog, I will discuss actual business applications of copywriting to help you understand how a freelance copywriter is an excellent addition to your marketing arsenal.
Search Engine Optimisation (SEO) is a significant part of Marketing Strategy for businesses today.
But with voice search and audio content on the rise, people are changing the way they search; and so are the search engines. One thing is driving the solution to this is voice search copywriting.
Here’s how voice search is changing SEO and what you need to do to prepare.
Writing is second nature to most people.
After all, we’ve all been writing since we were children. But what is copywriting then? And why can’t you do it yourself?
Maybe you can – but a professional copywriter offers you several significant benefits to help your business.
Here’s why DIY copywriting may not be your best option, and why you should probably hire a freelance copywriter instead.
Let's discuss the grey area of SELLING within your content.
It's a tricky balance that all copywriters and content creators struggle to get right.
We want to provide value and interest, but it's still business, right?
Isn't it funny how even just the mention the word “selling” in the context of a written piece, such as a blog, can completely turn people off? Some readers will recoil almost immediately!
Why is this? And how do we manage this balance?
All businesses must be able to communicate effectively with their audiences if they want to continue to survive, grow and be successful.
Because of this, a copywriter can make significant contributions to your overall Marketing strategy. However, not many people understand the true value a copywriter offers your
Sure, word choice is important - but there’s so much more you get from our service than just words.
Let’s discuss the 5 core benefits a copywriter provides for your business.
Content may be King, but Engagement is Queen.
Are you, like most Marketing professionals, in amongst the storm of creating content to help promote your brand, yet struggling to keep your potential and loyal customers coming back for more?
You're not alone. Content Marketing is powerful, but if people aren't following your updates and feeling enlightened by it, then it really is a waste of time.
So here are some quick tips to help you.
Every organisation must reach their target audience, whoever they may be.
So, how do successful businesses do this? Through high-quality copywriting which captivates, informs and drives behaviour, of course!
Copywriting is a very powerful Marketing tool that businesses use to offer people value, earn trust and nurture profitable relationships.
But what is copywriting and how can it help your business communicate with your customers?
Let's discuss what copywriting is and how you can use it to achieve successful outcomes.
‘How much do you charge for copywriting?’
It’s one of the most common questions a freelance copywriter gets asked. Well… after what does a copywriter do?
The reality is that, just like other professional services, there are a lot of factors to consider when we give you a quote for your project.
So, let’s discuss copywriting costs and what the pricing involves.
Marketing is changing so rapidly that it's almost becoming an impossible evolving enigma. So how do you keep up and make sure all of your bases are covered?
Gone are the days when all that was needed was to print a pretty picture onto a page and show it to a mass audience to get them to come to you.
Here's how to stay on top of Marketing trends and not get overwhelmed.