As a copywriter, I get asked questions relating to copy length every day. What works best? Our audience's attention spans are becoming shorter and more selective, and yet businesses are not adapting to these changes, which reduces your copy's effectiveness in achieving the results you are aiming for. So what's the ideal length? It's an excellent question! Let's get it answered once and for all. 
Quality Copywriting and Content Marketing.
These are the two most essential tools in business today. Most organisations understand the role they play in engaging with their audiences on a far deeper level. They also generally understand the impact this has on achieving their goals. However, the problem is the common knee-jerk resistance internally, which I like to call the Frequently Raised Objections (FRO). Here are the top five FROs, and how to overcome them to help implement a better Copywriting and Content Marketing program for your business' success. 
Content Marketing and Copywriting are two highly effective tools used to offer value to your audience and improve your business’ engagement with your customers, all of which improves ROI.
However, most content defaults to the “what” or the “how”, when it really should be about the “why”. Here’s what you need to know about how to sharpen your copy to connect with your customers on a deeper level. 
Are you a Real Estate Agent looking to maximise your exposure in the digital space? You should be! Have a listen to my interview with Lee Woodward and the team at REA Group about Effective Digital Marketing, below. Click to hear my recent PodCast I recorded with Real Estate guru, Lee Woodward from the Real Estate Academy in Australia.
We discuss everything a Real Estate agent needs to know about Digital Marketing today. 
Have you noticed that your inbox has been full of alerts this month, notifying you that everyone’s Privacy Policies have been updated?
Some are from brands and organisations you are familiar with, and more interestingly, some are from ones that you can’t remember or even know. Well, ALL of them have your details- and that’s exactly the point of this whole situation. Every organisation is acting now in response to two significant updates that you may or may not be aware of (but should be):
Both of these have come into effect this year, and whether you are coming from a business or an individual perspective, you need to know all about them and what they mean for you. 
Your business absolutely must be present online, and it must be making an impact there if you want to see success.
This comes mainly from your website. A website is made up of both copy and design; both of which should work together to create a valuable experience for your customer as they browse. So, what is copywriting for a website? 
It’s a really good problem to have, but a problem none-the-less! One that needs to be solved. So, it’s time to get help. Do you look locally, or is overseas an option? Here’s my story. 
Writing a blog is not a new practise, but it has evolved quite a bit over the digital era.
What started off as an online diary has now become an active way people and businesses are using to communicate with their audiences. Different blogs see different levels of success, and as a Copywriter and Content producer, many ask me: is having a blog for my business worth it? Yes. My answer is an absolutely resounding YES, but it requires a lot of elements to make it work, and you have to decide if that fits your goals. In the end, blogging is an execution of your Content strategy, and a part of your overarching Marketing plan designed to communicate to your target audience to see an ROI, just like any other business activity. Let’s discuss more about business blogging and how it achieves results, so you can decide whether it’s a worthwhile endeavour for you. 
People love communication, and businesses love to communicate.
Put a quality Copywriter in the middle, and suddenly, you have a connection that is beneficial for both. Why did I say a “copywriter” and not just anybody in the middle? It’s because anyone can write, but a professional copywriter looks deeper. Connecting people with businesses is not a fluke or by any means easy (especially in today’s world). It takes experience, practise, studying, practise, research, practise, practise, risk-taking, courses, practise, seminars… Did I mention practise? Let’s cut to the chase here: if you need text written for an important project, then you need a copywriter. But that’s ok, because as a Copywriter, I know that I love to help! We’re in it because we love communicating on deeper levels, and that’s what we bring to the table. So here’s why you need a copywriter! 
What’s the biggest reason why your content loses people’s interest?
It doesn’t deliver on its promise, and their disappointment leaves your reader reaching for the exit button. Boom. It’s as simple as that. If your business works hard on its Content Marketing strategy (which it should!) and you aren’t seeing the results you were expecting, it’s because it doesn’t live up to the expectations you are setting for your audience! Here’s how to improve your engagement by fine-tuning your promise and flow, to deliver value that your reader will enjoy (and get the results you’re looking for). 
Content Marketing is an effective practise today where businesses produces content to connect better with their audience and offer them value, in return for recognition and interaction.
We all understand that what and the why about Content Marketing. But what seems to be lacking is the how! How do we implement it? So, here are the 5 ways how to use content in your business strategy. 
As a Copywriter, I find that many businesses focus on producing a lot of fresh content pitched towards lead nurturing and brand awareness to acquire new customer segments.
This is a very powerful and proven strategy, to be sure. However, there is another side of copywriting and content marketing that seems to be going underutilised: engaging your current customer base to offer them ongoing value. Producing 'current customer content' for them can be equally as effective and profitable (if not more!) as approaching new customers, because it fosters a stronger relationship with the people who are already familiar with your brand. Here's how copywriting and content marketing can be used to develop stronger bonds with your current customer base, and how to reap the rewards. 
Two of the most important activities that a business must do regularly is prospecting potential customers and re-engaging current ones.
Both keep the pipeline open and ensure a thriving business. So, how do we do this? There are a myriad of methods, but as a Marketing Copywriter and Speaker, a question I get a lot is: what do you think is more effective- content marketing or face-to-face? Here’s my answer. 
As a Marketing Consultant, a common question my clients ask me is: "what are the necessary elements I should be including in my Marketing strategy?"
While the answer is not complicated on the surface, it can be quite an extensive process and require a lot of strategic planning. However, this shouldn't be avoided as you can discover a lot about your business and its identity when creating a proper Marketing Strategy. Here are the six pillars of Marketing to help guide you. 
Here's a controversial and fun topic!
I've been trolled twice now, on LinkedIn of all platforms, and it's been the same type of person both times. So what does this suggest, and what's the underlying meaning here? Trolling is an inevitable part of being online, and I welcome all feedback from people. However, what do those nasty little messages mean? And how do you best deal with it? Is your website optimised with the right copy to get the best results?
Here are three tips to get you started. Your website is the only digital asset that your business owns in the online space, so ensure it's working for you! 
Businesses absolutely must have a website today.
It's not an option or a nice-to-have anymore, because it's the only digital asset that your business has direct ownership and control over. This means that it's the only true platform fighting for your business in the vast online landscape. It's where your audience goes to find you and learn more about what you do. But just having a website is not enough. Capturing visitors' attentions immediately with great design and copy is just as essential. So, here are three simple tips to help you get it right!  It's with great pleasure that I announce that I will be a key speaker at the Real Estate Academy's Complete Leader Conference in October, alongside Lee Woodward!
I cannot wait! TICKETS and INFO: http://thecompleteleader.com.au/ 
Who needs a copywriter and what do they do?
Content creation and content marketing are powerful tools in today's business world when you want to reach your customer in a more meaningful way. We all get that "content is king", and we understand that our audiences are always on the look out for interesting and informative content from our brands, but many businesses don't have the time, the resources or the expertise to create excellent content with substance that drives action and achieves results. So, what do you have to do? Hire a copywriter, of course. But... what does a copywriter actually do? What are the services they provide? Here's all you need to know about copywriters and using them to achieve your objectives. Happy Monday! Let's discuss blogs for less than a minute.
They're a great way to offer your customers value. Happy Monday everyone! Let's take one minute (literally) to list the four tips to cut through content clutter! For more, have a read of my blog, TheCopywritingBlog.com.au, or visit my website, MelottiMedia.com.au. Have a quick watch of the video, below. 
Businesses are starting to get it: producing content is an essential part of reaching your audience because it offers them something potentially interesting and worthy of their attention.
In today's digital world, your customer demands more than direct selling messages to inspire them to take heed of your brand. The problem now is that, in knowing that, it's tempting to go with quantity over quality. Businesses are often churning out content for the sake of it, and as a result, it's becoming a graveyard of unnoticed chaos and ignored clutter. So, how does your business' content cut through the deafening noise? 
So, you're looking to improve your copywriting abilities, and you're searching for classes, wondering if they're worth the time and money?
It's a valid question to ask when committing to anything, today. Time is a precious resource, and we want results after all! Well, the answer is yes, but it depends on a lot of factors. Being a Content Marketing Copywriter, as well as a teacher at five different educational institutions in Australia, let me give you the pointers about what to look out for and how to get the best result for your investment. Is Content Marketing Strategy making progress, while our Human to Human Service falling behind?4/2/2018
I just had excellent customer service, and was shocked... why?!
It left me so warm and fuzzy, and as a result, I'm thinking of booking my wedding function there. Then I thought, why am I so surprised at great customer service? In an age where we are all about using AI and creating content to personalise an amazing experience for individuals, why is customer service being forgotten? Is our digital marketing strategy making progress, while our human to human interaction falling behind? 
Have you noticed how all of your favourite brands are constantly producing blogs, articles, videos, books and so on?
Most of their stuff is pretty absorbing, isn't it? It's easy to take all of this content for granted because it's all created to be entertaining, interesting and valuable to you. But, have you wondered why they do it? What's the goal behind using resources to produce material that doesn't directly sell like an advert? Well, it's all a part of what's known as Content Marketing strategy, and if a business does this correctly, it can produce fantastic results in so many different ways- from brand awareness, lead acquisition, customer engagement, status, growth and ROI. The best part about it is, your business can do it too! And reap the benefits it brings. Here's all you need to know. |
Author:
|
RSS Feed