THE MESSAGE MARKETING BLOG
Valuable snapshots about Business, Marketing, Content and Copywriting success
2020… well… yes… let’s just say it was an experience.
From natural calamities to political unrest and a global pandemic - there’s no denying that businesses have experienced an unprecedented shakeup and are now trying to keep up with the evolving demands of customers, the “new normal” restrictions and increasing competition online. Digital marketing, however, has shone through. It’s how we’ve all been able to still communicate with our audiences, keep our services relevant and carry on. This upcoming year, digital marketing will continue to play a crucial part in business growth. So, now’s the time to look at the key 2021 marketing trends to consider adding to your marketing plan in the new year. Here’s some that we’re looking at. 
Quality Copywriting and Content Marketing - the two essential tools in business today.
Most brands understand the role they play in engaging with their audiences on a far deeper level. They also generally understand the impact this has on achieving their goals. However, the problem is the common knee-jerk resistance internally, which I like to call the Frequently Raised Objections (FRO). Here are the top five FROs, and how to overcome them to help implement a better Copywriting and Content Marketing program for your business' success. 
Is your brand just online? Or REALLY online?
Businesses of all types, sizes and industries share one common thing today: we all have audiences whose eyes are glued to screens and rely on the internet for solutions. Since these potential customers can stumble across websites, social media pages, ads and other digital content at literally any time, you need to be there. Not just there, but providing an engaging experience that makes you relevant in their eyes. Strong copywriting is the standard for building an online presence that moves people. Here’s how (and why you need to implement it yourself). 
Writing a blog is not a new practise, but it has evolved quite a bit over the digital era.
What started off as an online diary has now become an active way people and businesses are using to communicate with their audiences. Different blogs see different levels of success, and as a Blog Copywriter and Content Marketer, many ask me: is having a blog for my business worth it? Here's my answer along with how to create a successful blog that earns an ROI. Read on. 
Every organisation must reach their target audience, whoever they may be.
So, how do successful businesses do this? Through high-quality copywriting which captivates, informs and drives behaviour, of course! Copywriting is a very powerful Marketing tool that businesses use to offer people value, earn trust and nurture profitable relationships. But what is copywriting and how can copywriting help your business communicate with your customers? Let's discuss what copywriting is and how you can use it to achieve successful outcomes. 
Who are your competitors?
How many of them are there? Due to the influx of brands over the last few years, we can assume they come in a range of sizes and shapes – from online businesses with delivery services, to brick-and-mortar shops with established products and big companies with large marketing budgets. So, how do you position your products and services to still earn the attention of people, despite the crowded market? Great copywriting, of course. It can help you articulate the value your business provides, helping you persuade an audience that you’re the right choice. Here’s how copywriting helps you stand out for all the right reasons. 
Content Marketing is a popular business practise today.
However, there are a lot of common content marketing FAQs that I get asked every day by clients. Questions like: where do I start with content marketing? How does content marketing work? Is content marketing right for my business? No worries! If you have content marketing questions, I have content marketing answers! I’ve put them all in this blog for you to enjoy. 
Just like a shop front or office space, your website is another entry point for your customers.
AND just like any physical location, it should be maintained, updated and polished regularly. Your website makes up the majority of your digital presence. It’s like a virtual shop where people go to browse through your products and services, and learn more about your brand. But most importantly - a website is a place where they will decide if you can be trusted with their needs. Is your website putting on a good show for them and winning them over? It should be. Here’s how. 
Do you need words to make a big marketing impact?
Every business needs to communicate clearly with their audience to engage them with relevant messages that educate and inspire action. To do this effectively, you may be considering hiring a professional freelance copywriter. But – what’s the process involved? How does hiring a freelance copywriter work? What’s it like to work with a freelance copywriter? No worries – I’ll explain everything. 
In today’s marketing, consistency is key.
This certainly applies to the way your brand communicates through its messaging, style and tone of voice. I can’t make it any simpler than that. While you do need to vary up your types of content to keep things fresh and, yes, brands do evolve over time, it’s very important to have a consistent core message that forms a relatable identity. Here’s why your brand needs a core message and how to do develop your own. 
Content marketing is a popular marketing strategy for all kinds of businesses across different industries today.
It’s no surprise - quality content sparks engagement, delivers value and connects well with an audience. However, while many businesses think content marketing is easy, not all brands achieve great results from it. That’s because content marketing is not as simple as it seems. So, to make sure you’re on the right track with your content marketing, here are a few common pitfalls you must avoid. 
Content Marketing is highly mainstream today.
But it’s also powerfully effective when done correctly. Why? Because your audience is actively hunting for valuable, entertaining and informative content every hour of every day. Look at what you’re doing right now! Look around at everyone on their phones. Searching for content is ingrained into our lives. So, what types of content do you need for content marketing? What content does your brand need to create to be successful? 
People today use search engines like Google, Bing and Safari so often that we can’t imagine the internet without them. They’re doing billions of searches every week across the globe, hunting pages for unique terms, phrases and questions.
The search results that come back are where most traffic gets funnelled into (especially on the first page!). What does this mean for businesses, then? It means your brand is sitting amongst fierce competition, all scrambling to become relevant. So, how do you get search engines to pick you over others? 
Do you want your content to go further?
Is your content continuing to offer you results? Most of your content should be working hard for you on an ongoing-basis. If not, then it's time to plan the use of your content better! Having a more robust approach to content marketing offers many advantages and it's beneficial for both your customers and your brand. Here's how to prolong the strength of your content, so it can go the distance for the good of everyone. 
Do you pay much attention to how you format your copywriting?
Whether you're writing a website, a blog or marketing collateral, simply throwing words on a page can doom your content from the very start. Your readers want information - but they won't stay engaged if you make reading the text really hard to do. It provides a poor experience and they will probably just abandon it. Don't do that to your brand (or your reader)! Here's why formatting your copywriting is crucial for content marketing success and how to format your copywriting effectively to maximise results. 
Your brand is one of your business’ most valuable assets.
That’s because it stands as a beacon that your audience can recognise, understand and relate to. But it only gains this value through its own strong identity. A brand identity is much more than just aesthetics like colours, prints and typography - it is how your brand defines itself. Here’s how to build a brand identity using copywriting. 
Something I’ve noticed recently is the number of copywriters out there.
This may seem like a good thing for you because there’s a lot of choice. However, it’s quite the opposite. It can be an overwhelming decision working out how to select a copywriter, especially as you just need your project done and done now. What’s the problem? Well, everyone can write. But not everyone is a copywriter. The ideal freelance copywriter should offer you much much more from their copywriting services than just taking a brief. Here are the 6 factors to help choose the right copywriter. 
Competition is fierce today.
Business Owners and Managers like you are looking to digital marketing initiatives like social media, influencer advertising, interactive content and even Artificial Intelligence (AI) to connect with your audience. However, you shouldn’t overlook and underestimate one of the oldest yet effective marketing tools that exist – email. With over 3.9 billion daily email users in the world, email marketing (or Electronic Direct Mail - EDM) still offers results, can make a good impression and build lasting relationships with customers. In fact, marketers who utilise segmented email marketing campaigns enjoy an increase in revenue as much as 760%. Do you want to achieve the same success from email marketing? We know the secret! Here’s how. 
Do you want to drive your business forward?
Let’s be honest: marketing strategies make the most impact today when it comes to brand growth and public-facing progress. Those inspiring brands we notice and follow? Their success comes from smart, innovative marketing. With an active marketing approach, you can make a big impact using advertising, educate through content, develop new solutions and build stronger relationships with your customers. So, how do you create effective marketing strategies? 
Have you visited a website and then seen their brand everywhere online?
This is a Marketing Practise called Retargeting (or remarketing). It's a highly-effective way to raise brand awareness with prospective customers and a very cost-effective approach of getting people to return to learn more about you and hopefully make contact. Retarget marketing is definitely something your business should be using to expand your digital marketing presence. So here's everything you need to know to get started. 
A common challenge all businesses face is crafting the perfect marketing messages.
This is because it seems easy but can be deceptively difficult. You need to explain how you provide a relevant and valuable solution to a customer’s problem without boring or confusing them, while aligning with your overall marketing strategy and brand positioning. Hard, isn’t it? It’s no wonder why brands struggle to promote their products and services with a compelling marketing message. To help you create ideal marketing messages, here is a list of mistakes to avoid. 
Businesses absolutely must have a website today.
It's not an option or a nice-to-have anymore, because it's the only digital asset that your business has direct ownership and control over. This means that it's the only true platform fighting for your business in the vast online landscape. It's where your audience goes to find you and learn more about what you do. But just having a website is not enough. Capturing visitors' attentions immediately with great design and copy is just as essential. So, here are three simple tips to help you get it right! 
Think back to the last thing you bought.
Did you know there is an 8-step customer journey that we go through with every single purchase we make? This is how we go from no knowledge about a product or service, to a purchase and beyond. Throughout this buying journey, there are several stages involved and at each, we look for specific information before we can progress to the next stage. This is where a smart content marketing strategy comes in, providing value at every stage to transition our potential leads into advocates. Let’s discuss each stage and the content your brand should be creating to drive people along their own customer journey. 
Using search engines has become a staple of our time.
Everyone relies on the likes of Google, Bing, Safari, Amazon, eBay to be updated with the latest news, find answers to questions and obtain solutions to their problems. But search engines have started to evolve passed just typed queries and into voice search. How does your business adapt to this? Voice search optimised content. Here's how. 
Every business has (or should have) a unique brand identity which makes it identifiable and appealing to its audience.
If not, you will look, feel and act exactly like your competitors. So, how do you ensure your brand is distinct? Strong branding is developed through solid marketing strategy to ensure a brand’s personality is relevant in the eyes of your target customer. Here's what your business needs to build a brand. |
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