 Copywriting is just words, right?
Nope! You can’t define copywriting as a task that only involves re-arranging words to make sense of a certain topic. Why not? Because copywriting is more than typing letters on a screen or writing sentences on paper. Just like graphic design isn’t simply colouring in and videography isn’t just shooting footage on your phone – professional copywriting goes beyond producing ‘word-filler’ within your marketing. By creating carefully written content with well thought out messages designed to target a specific audience, you offer valuable information, evoke emotion and persuade people to act. Powerful stuff! Copywriting can help your business in ways you may not even expect. To help, here’s why copywriting is more than words. 
Content Marketing is an effective practise today where businesses produces content to connect better with their audience and offer them value, in return for recognition and interaction.
We all understand that WHAT and the WHY about Content Marketing. But what seems to be lacking is the HOW! How do we implement it? So, here are the 5 ways how to use content effectively in your business strategy. 
HubSpot is a powerful and innovative piece of marketing software.
That’s why you chose it, after all! As you know, it helps businesses acquire, nurture and retain customers through its inbound methodology, content marketing strategies, Flywheel approach and website solutions - all by optimising your marketing practises. There’s a catch to this, however. HubSpot doesn’t work without sufficient quality content to fuel it. Its success in adding value to your business lies in the creation of written content that attracts, engages, informs and delights a target audience. This is where a copywriter completes the missing piece of your HubSpot strategy. By empowering content with words, a Hubspot certified freelance copywriter can help you offer the most out of HubSpot’s tools and resources so you can accomplish bigger results. Here’s how and why. 
It’s the beginning of a new decade and it should come as no surprise that there are a lot of changes we must take notice of if we want to remain successful.
With the evolving demands (and expectations) of both B2B and B2C customers, and the constant growth of technology, there are so many things your business needs to pay attention to in order to keep up. On top of all that, your marketing strategies must be constantly innovative to ensure that your brand continues to be valuable and relevant to your audience. So, in 2020 – how do you do this all? By raising the standards of your content marketing. Here’s what’s happening and how to get ahead this year. 
Are you getting back into work at the start of a new year?
Aww… the holidays are over, and the festive break is all done. It’s time to jump back into the swing of your professional routine. Sure – it’s tough re-joining the workforce again for another year. So, how can you make the most of 2020 as a business professional? Here are 5 ways. 
The ‘business plan’ is a controversial topic.
Some say you need it to plan your direction to be successful. Others say it’s a waste of time. Some start one and never finish while others write it up and never look at it again (which is as good as having no business plan at all). It’s true that a goal without a plan is just a dream. But there are so many business plan templates that go on for days and don’t really help – they are a waste of time! So, in keeping with Melotti Media’s purpose of providing value, here’s how to write a business plan for 2020 that will actually be worth doing (as well as a free template download). 
How does copywriting work?
This is a question that comes up all of the time. Right now, creating written content is a very important part of Marketing because it helps reach today's modern customer. As a result, businesses need quality copywriters to write a range of marketing collateral pieces to communicate with an audience and produce results that are beneficial to everyone involved. So, it’s time to answer this question once and for all! Here is all that you need to know about copywriting and how copywriting works for your business. 
Communication is important in every relationship- both personal and professional.
By communicating, people can acknowledge, appreciate and value something. Businesses like yours love to communicate for the same reasons; with customers, partners, suppliers, contractors, staff and more. You want your target audience to recognise and trust your brand - and that’s why you want to be effective in relaying a powerful message telling the world what you offer is the best solution they need. However, this is not always an easy task when you have more urgent matters. Luckily, copywriters are here to help you build a strong connection with your customers. The challenge, though, lies in picking the right one and being able to explain what you require from them. So, how will you tell the difference between an average and a high-quality copywriter? By the questions the copywriter asks about your project! 
Where did the year go?!
As things wind down, have you considered these 10 essential questions to ask of your business so that you can build upon a strong foundation in the new year? It’s worth taking a few minutes to consider how you would answer. 
Prevention is always better than cure.
And marketing is no exception. When we’re feeling a little under the weather, we check our symptoms and go to the doctor to prevent an underlying disease from getting worse. For companies, evaluations are done to review not only the accomplishments and milestones of the business, but also look at areas of improvement. A Marketing Audit works in the same way. A Marketing Audit aims to help businesses like yours understand where things are going right, and more importantly, where things are going wrong. Getting thorough insights into how your Marketing is performing is the main purpose of a Marketing Audit. So – how does a Marketing Audit keep your business on track? 
2020 is the beginning of a fresh, new decade!
This is the perfect opportunity to make some exciting plans for your brand. The New Year is always a very motivating time in the business calendar when we’re all optimistic about making positive changes to the way our businesses operate and our brands behave. But – what should you do? Here are 8 brand improvement ideas to get your creative juices flowing and make your brand appealing. 
The Government’s main purpose is to serve, administer and regulate a country or community.
As an organisation that is responsible for setting public policies and laws, the Government aims to act in the best interests of its members, citizens and inhabitants. Because of this, it’s important for the Government to establish effective communication channels. Well-crafted copywriting is essential in communicating clear, honest, relevant and fact-based messages. This is where Government Copywriting services can help. Government Copywriting helps people working in the public sector deliver critical information, reports, documents and press releases to a wide range of audiences. Here’s how. 
Ho ho ho!
Christmas is an awesome time of the year - but it comes around REALLY fast. You've probably noticed that your customers are all in the festive spirit already. But has their favourite brand (i.e.: you) done the same? Whether you're writing simple cards or launching a full Christmas-themed marketing campaign, you need the right festive copy to match. Here are some Christmas copywriting pointers! 
Customers are the people who give your business life.
Through their attention, engagement and actions, they convert into sales and revenue which drive business growth. It’s important, then, to communicate well and establish a strong connection with your target audience. Copywriting is a powerful Marketing tool that can help you with this. Through quality copywriting, you’ll be able to convey a powerful message that will connect you to your target customers and achieve your overall business goals. Here’s how. 
How your customers feel is so important today.
If you want your business to be successful, then you must provide them with a positive user experience (UX) each and every time they interact with you. That’s not just in-person or on the phone! It’s also how user-friendly your website is to navigate and how enjoyable it is to engage with your marketing materials. This is where UX Copywriting can help you offer customers and leads a great experience that will make them love your brand and want to buy. Here’s how UX Copywriting works. 
There’s a common misconception today about what copywriting is.
Or more specifically, how it differs from simply writing well in proper English. Sure – a copywriter must use the written form of a language correctly, with the right grammar and spelling. But copywriting is so much more than just writing well. In fact, if you’re using a copywriter to just check spelling and grammar, you actually need an editor (or you’re not using your copywriter to their full potential). In today’s content marketing era where your customers DEMAND content from you, copywriters have never been more important for businesses. However, you can’t get the most value out of a copywriter without understanding how the profession works first. Here are the common copywriting myths and the truth to set the record straight – as well as how you can get the most benefit from professional copywriting services. 
Is your business still relying on traditional marketing to force your customers to pay attention? Those disruptive adverts which pop up everywhere and people can’t wait to hit “skip” to avoid.
What kinds of Return On Investment do these promotional activities offer you? And do they come with a hidden price of frustrating people? Are you getting ignored? It may be time to add content marketing into your list of marketing activities. That’s not to say that traditional marketing is dead – but if that’s all you’re doing (or you’re doing no marketing at all), it’s definitely time to start content marketing. Here’s why. 
As businesses, we all use words (or ‘copy’) absolutely everywhere.
Your ads, content marketing, your website, marketing collateral, landing pages, books and so on. The thing is, when you do your own copywriting and you work within your business every day, it’s hard to be objective about it (especially if your copywriting hasn’t been refreshed for a while). Is it inspiring the right audiences to take action? Or is it just space filler? Here are the 7 main signs that your copywriting may need a tune-up. 
How has your business performed over the last 12 months?
Did you generate enough leads? Were you able to reach your target audience? Was there an increase in engagement and sales? No matter the case, it is important to up your game this 2020. To achieve this, one thing you can do is create better content through high quality copywriting. Why? Because quality copywriting will connect you to your perfect customers, will save you from incurring unnecessary marketing costs and will help you achieve your overall business goals. To further understand how copywriting can help your business in the new decade, here are some reasons why it’s something you should prioritise this coming year. 
Search Engine Optimisation (SEO) has been such a significant part of marketing and content strategy over the last few years, and understandably so.
We need our website pages and content to show up in front of our audience as frequently as they are searching for it, to build brand awareness and get those precious leads coming in. But are we getting too accustomed to ‘the way we have always done it’, and failing to pay attention to how our customers are searching now? The whole SEO Marketing scene is changing. Here are 3 steps to keep you on track, using SEO Copywriting. 
Businesses need customers.
In a typical brick-and-mortar setting, a business owner will decorate and arrange their store in a way that will attract lots of people. When someone enters the store, the seller greets this potential customer and persuades them to buy by talking about the products and services on offer. What about online? How will you be able to that, considering that we are currently living in this digital age? How will you make people curious and interested when they’re looking at your website? What’s the best way to engage and attract leads? The answer? Quality copywriting! Here are 5 reasons why good copywriting can generate leads for your business. 
Connecting with your customer can be quite challenging.
They are bombarded, time-poor and highly distracted. This means you have to connect in a relatable and relevant way if you want them to share their precious attention with you. You do this by addressing their core pain points. However, it’s not just as simple as that. Here’s how to correctly address your customers’ pain points with copywriting and content marketing. 
Small business owners like you face a lot of challenges each day.
You must stay in business with limited resources, build relationships with new and existing clients, keep up with the finances needed to grow your operations and find the right people to work with. On top of that, you must also cut through the noise and compete with larger corporations and companies, as well as other aggressive businesses looking to get into your space. So, how do you do it all? How will you attract your target audience and keep them interested? How will you convince them to choose your services or products? Here’s how. 
So, you need some well-written and cleverly chosen words to raise your brand’s profile in the marketplace and make more sales.
Every business does! A copywriter is your best friend, then. After you’ve worked out how to hire a copywriter, how do you brief them to produce the work you need to achieve success? A solid creative brief is what. It’s very important to get this stage right, just like it is with any creative service. So, here’s a guide on how to brief a copywriter to get results. 
Every business today is involved in digital marketing – one way or another.
However, what role does copywriting play in this? How do words blend in to amplify your online marketing efforts? You may have the best product in the market and can be confident that you deliver the best solution, but it still won't be profitable if you’re unable to communicate your brand well to your target audience. Your business must stand out online. So, how will you effectively relay your value so that you stay ahead of your competition? With digital copywriting! Here’s how copywriting is an important part of digital marketing. |
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