What’s the biggest reason why your content loses people’s interest?
It doesn’t deliver on its promise, and their disappointment leaves your reader reaching for the exit button. Boom. It’s as simple as that. If your business works hard on its Content Marketing strategy (which it should!) and you aren’t seeing the results you were expecting, it’s because it doesn’t live up to the expectations you are setting for your audience! Here’s how to improve your engagement by fine-tuning your promise and flow, to deliver value that your reader will enjoy (and get the results you’re looking for). 
Content Marketing is an effective practise today where businesses produces content to connect better with their audience and offer them value, in return for recognition and interaction.
We all understand that what and the why about Content Marketing. But what seems to be lacking is the how! How do we implement it? So, here are the 5 ways how to use content in your business strategy. 
As a Copywriter, I find that many businesses focus on producing a lot of fresh content pitched towards lead nurturing and brand awareness to acquire new customer segments.
This is a very powerful and proven strategy, to be sure. However, there is another side of copywriting and content marketing that seems to be going underutilised: engaging your current customer base to offer them ongoing value. Producing 'current customer content' for them can be equally as effective and profitable (if not more!) as approaching new customers, because it fosters a stronger relationship with the people who are already familiar with your brand. Here's how copywriting and content marketing can be used to develop stronger bonds with your current customer base, and how to reap the rewards. 
Two of the most important activities that a business must do regularly is prospecting potential customers and re-engaging current ones.
Both keep the pipeline open and ensure a thriving business. So, how do we do this? There are a myriad of methods, but as a Marketing Copywriter and Speaker, a question I get a lot is: what do you think is more effective- content marketing or face-to-face? Here’s my answer. 
As a Marketing Consultant, a common question my clients ask me is: "what are the necessary elements I should be including in my Marketing strategy?"
While the answer is not complicated on the surface, it can be quite an extensive process and require a lot of strategic planning. However, this shouldn't be avoided as you can discover a lot about your business and its identity when creating a proper Marketing Strategy. Here are the six pillars of Marketing to help guide you. 
Here's a controversial and fun topic!
I've been trolled twice now, on LinkedIn of all platforms, and it's been the same type of person both times. So what does this suggest, and what's the underlying meaning here? Trolling is an inevitable part of being online, and I welcome all feedback from people. However, what do those nasty little messages mean? And how do you best deal with it? Is your website optimised with the right copy to get the best results?
Here are three tips to get you started. Your website is the only digital asset that your business owns in the online space, so ensure it's working for you! 
Businesses absolutely must have a website today.
It's not an option or a nice-to-have anymore, because it's the only digital asset that your business has direct ownership and control over. This means that it's the only true platform fighting for your business in the vast online landscape. It's where your audience goes to find you and learn more about what you do. But just having a website is not enough. Capturing visitors' attentions immediately with great design and copy is just as essential. So, here are three simple tips to help you get it right!  It's with great pleasure that I announce that I will be a key speaker at the Real Estate Academy's Complete Leader Conference in October, alongside Lee Woodward!
I cannot wait! TICKETS and INFO: http://thecompleteleader.com.au/ 
Who needs a copywriter and what do they do?
Content creation and content marketing are powerful tools in today's business world when you want to reach your customer in a more meaningful way. We all get that "content is king", and we understand that our audiences are always on the look out for interesting and informative content from our brands, but many businesses don't have the time, the resources or the expertise to create excellent content with substance that drives action and achieves results. So, what do you have to do? Hire a copywriter, of course. But... what does a copywriter actually do? What are the services they provide? Here's all you need to know about copywriters and using them to achieve your objectives. Happy Monday! Let's discuss blogs for less than a minute.
They're a great way to offer your customers value. Happy Monday everyone! Let's take one minute (literally) to list the four tips to cut through content clutter! For more, have a read of my blog, TheCopywritingBlog.com.au, or visit my website, MelottiMedia.com.au. Have a quick watch of the video, below. 
Businesses are starting to get it: producing content is an essential part of reaching your audience because it offers them something potentially interesting and worthy of their attention.
In today's digital world, your customer demands more than direct selling messages to inspire them to take heed of your brand. The problem now is that, in knowing that, it's tempting to go with quantity over quality. Businesses are often churning out content for the sake of it, and as a result, it's becoming a graveyard of unnoticed chaos and ignored clutter. So, how does your business' content cut through the deafening noise? 
So, you're looking to improve your copywriting abilities, and you're searching for classes, wondering if they're worth the time and money?
It's a valid question to ask when committing to anything, today. Time is a precious resource, and we want results after all! Well, the answer is yes, but it depends on a lot of factors. Being a Content Marketing Copywriter, as well as a teacher at five different educational institutions in Australia, let me give you the pointers about what to look out for and how to get the best result for your investment. Is Content Marketing Strategy making progress, while our Human to Human Service falling behind?4/2/2018
I just had excellent customer service, and was shocked... why?!
It left me so warm and fuzzy, and as a result, I'm thinking of booking my wedding function there. Then I thought, why am I so surprised at great customer service? In an age where we are all about using AI and creating content to personalise an amazing experience for individuals, why is customer service being forgotten? Is our digital marketing strategy making progress, while our human to human interaction falling behind? 
Have you noticed how all of your favourite brands are constantly producing blogs, articles, videos, books and so on?
Most of their stuff is pretty absorbing, isn't it? It's easy to take all of this content for granted because it's all created to be entertaining, interesting and valuable to you. But, have you wondered why they do it? What's the goal behind using resources to produce material that doesn't directly sell like an advert? Well, it's all a part of what's known as Content Marketing strategy, and if a business does this correctly, it can produce fantastic results in so many different ways- from brand awareness, lead acquisition, customer engagement, status, growth and ROI. The best part about it is, your business can do it too! And reap the benefits it brings. Here's all you need to know. 
Right. I get it.
We're all too busy today. And yes, no one actually sticks to their yearly resolutions after February (which is a shame). We all have that long list of achievements, but many don't even seem to get a look at... year after year. But what if I shared my one, single goal that I believe to be best of the lot? Could you commit to ONE for the next 365 days like I plan to? Especially if it will help increase your work capacity this year? Let's give it a go. 
Yes!
Content Marketing is a powerful medium in which to reach people today. Why? Because people don't want to be sold to anymore. They don't want to be pressured or convinced or deceived. Instead, they want to be valued, empowered and educated. They demand choice and information on which to make their own decisions, rather than being sold to. This means they are actively seeking regular, accurate and engaging content from your brand, when and where they're searching for it.
This is where a quality Copywriter with a Marketing background can really help your business grow and succeed by connecting you with your customer on a deeper level.  Every audience today is very active online, which means your business has to be there to meet them. This is primarily done through your website.
Your website has a lot of responsibility to reach out to your audience, engage and offer them value, and then convert them into happy customers, or even better, advocates. It is also the only digital asset that you truly own and have full control over, which means that it plays a significant role in your business' online success. Does your business website tick all those boxes? It should.  New Year, New Logo! How exciting!
Here's to new beginnings, and a BIG 2018!  It's been a big year, hasn't it? How did your business go?
Well, now that 2018 is around the corner:
Quality content means better search visibility, stronger customer service and improved brand awareness. It's almost 2018! No more excuses. Here's why you need to make your New Year's Resolution all about engaging your audience and strengthening your connection with customers.  Change is always good, as it symbolises growth and evolution.
Melotti Media Copywriting and Marketing Solutions has been going from strength to strength, and as a result, a fresh new start for 2018 is coming! Stay tuned!  The next revolution in technology and Marketing is Voice.
The age of Voice-Activated Virtual Assistants and Vocal Command technology is upon us. Apple's Siri, Google's Home, Amazon's Alexa, Samsung's Bixby, Microsoft's Cortana, Ozlo, X.ai- just to name a few. History shows that the businesses who embrace new opportunities like this are the ones to reap to rewards, while those who lag behind become quickly ignored by customers. Don't get left behind. It's time to adopt Voice as the growing way your customers will interact with your business. How does Voice affect your Marketing, Content and Copywriting, so you can take full advantage?  Christopher Melotti was interviewed today by Francesca Haselwimmer from Hays for his thoughts on an upcoming white paper talking about "What makes up the DNA of a Marketing Director?"
How exciting! More details to come soon.  Have you got a unique product or service, and considering donning your entrepreneur cap to take it to the world?
Breaking free of the rat race and risking everything for your original idea or new business model is one of the most challenging decisions a person can make. It can make or break you in more ways than one, and it takes a special kind of someone to decide they still want to do it, despite all odds. So how do they do it? What motivates and drives them? Here are the 7 crucial questions to ask yourself when rising to the challenge. |
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