Innovation In Business: Not doing the same thing over and over…
Sounds self-explanatory, right?
But then why are organisations getting it so wrong, over and over?!
Content marketing is essential for all modern businesses.
There’s no denying it.
However, amongst all of the hype, businesses and marketing teams have fallen a bit out of touch with what content marketing truly is and how it works.
Yes, it is a powerful strategy which offers you (and your customer) a whole list of advantages, however it works best when you fully understand its strengths and its limitations.
So here’s a little reality check to realign the industry’s perception to help you get the most out of content marketing.
With Halloween lurking around the corner, it’s the perfect time to check if you’ve been accidentally scaring off your target audience with your copywriting and content.
Quality copy attracts, engages, excites and ultimately sells to get results, however so many businesses might as well have their message painted in blood, hanging in a crypt!
Are you making these 5 ghastly mistakes when it comes to copywriting?
Strategy... we all do it. We all need it.
Does anyone ask why?
‘Strategy’ is a buzzword within the business world which has been thrown around in every corporate circle, business function, yearly kick-off conference and staff meeting for absolute years.
But does everyone truly understand what it really is and how to maximise its potential?
If you run a business, one common trend that we all experience is the feeling of struggling to keep up. There are so many tasks that need to be done each day and both you and your team can’t seem to find a way to fit it all in. One activity that seems to get sacrificed often is marketing (which can be a disaster)!
Does this sound familiar?
Well, the answer is to either hire more people or to outsource.
Here are the 5 scenarios where you should be considering outsourcing your business’ content marketing.
Websites are an essential part of a successful business’ marketing, regardless of size or industry. In today’s digital environment, your audience expects to be able to find you online and then look through your content to perform a ‘digital interview’.
They will make a lot of decisions about your business based on what they discover on your website, so you need the content to be perfectly planned, arranged and written to get the best results while they’re looking.
Here’s how you write effective content for your website.
How long does copywriting take?
It's a very common and fair question, but the answer is a little difficult because every project is different.
However, what I do know is that it's very easy to underestimate because it's a specialised kind of writing.
So, how do you know how long it takes to write strong copy?
Read more below.
Everyone can compete on a tangible level. The real key to business survival lies now in the intangible.
Do you appreciate the importance of creativity?
So, you’re working with a copywriter on your next piece of content?
It’s a great idea.
Content marketing has been proven to be an excellent way to attract new customers and nurture current ones because it offers them value on their terms. It makes your brand relevant to them when they need and are open to it.
However, they won’t (and shouldn’t) tolerate poor quality- so bringing a copywriter in to help is a great idea to ensure you get the results your business deserves.
Here are the 7 fundamentals that a copywriter should be offering you when they work on your project.
We're all human. We all make mistakes.
(there's probably an error in this very post!)
However, it's not excusable as it can cause some serious problems.
In my copywriting classes, I explain how important it is to proofread everything you write, because a spelling, fact or grammar error has more of an impact on your audience than what you initially may think.
Here's what happens and how you can avoid the two unwanted consequences!
Every business has (or should have) a distinct and unique brand identity which makes it identifiable and appealing to its customers; it is developed through solid marketing endeavours to ensure a brand’s personality stands out from the crowd.
Brand identity comes down to establishing a solid personality and matching it with the correct elements so that the market can interpret the messaging and find an emotional connection to the brand which will affect purchase behaviour.
Whether it’s devices, pharmaceutical drugs or services, the medical industry is heavily reliant on the ability to communicate and educate your patients, care providers, families and the community in general.
However, medical companies often struggle with effectively balancing the scientific lingo and business talk with customer information, and these audiences require very different messages.
Here’s why quality copywriting can help medical companies meet their objectives through the fostering of better relationships.
If you’re a modern business looking to reach and engage your audience, and have them actually care, then you’re probably familiar with inbound marketing.
Inbound marketing is a far more effective approach today than other forms of direct advertising because it builds stronger relationships between you and your precious customers by offering informative and relevant content, at a time when they’re actually interested.
However, what often gets forgotten is that this content needs to be written by professional copywriters! Copywriting fuels inbound marketing because the process relies on written resources to be successful.
Here’s why and how inbound marketing needs copywriting.
Focusing on providing solutions to customer needs has never been more important to business success than it is today, given the digital environment.
This means that Marketing, as a function, must play a more prominent role in the boardroom when it comes to making key decisions, however there seems to still be an under-representation of Marketing,
Why are other functions, such as Finance and Legal still the only ones making big-picture decisions, when now, more than ever, we need to be taking a more customer-facing approach?
It's time to adjust the perception and re-evaluating the importance of what Marketing brings to the Boardroom.
How do you market your business in the most effective way?
Content Marketing is one of the top answers.
Your customer of today is becoming far more resistant to paid and direct advertising (often calling it 'intolerable' and 'disruptive'). Instead, they're actively hunting for content that is about them and discussing topics that they're actually interested in before they make a purchasing decision.
Unfortunately, businesses don't seem to be catching on and are continuing to spend the majority of their budget on interruptive advertising, while overlooking the power of copywriting and content marketing to genuinely engage their audience.
Here's a guide on why content marketing is essential and why you should be focusing your marketing efforts on it.
Writing your own personal journal is probably one of the best things you will ever do for yourself... ever.
It's a record of your life, it allows you to vent and is a form of self-actualisation.
People often overlook the value of a personal diary as they naturally associate a journal as something only "arty" people do, or something Little Suzie from Year 2 uses to write about the boys she likes in her class.
Well, let me dispel this myth right now and explain the 10 benefits of keeping one of these for yourself.
Times may change but standards must remain.
This saying is never more applicable than it is in the corporate world.
Businesses and industries are the final frontier for a level of professional decorum and conduct that we just can't afford to lose, and while the world is changing, we still need to uphold a code of conduct.
Here are the 6 unspoken but applicable guidelines that we all should remember when working with each other.
Do you do any of these?
As businesses, we're all very aware of the need for Search Engine Optimisation (or SEO).
It helps people find us and therefore boosts the amount of organic traffic to our websites which leads to customers.
But SEO can often feel like voodoo or a bit of an enigma! So here are some basic tips and information to get you started.
Whether they are organisations or individuals, your audience today is actively researching well-before they make a purchase. This means you need to meet them during that phase to get onto their radar if you want to be considered as a viable option.
You can do this through well-written content.
Everyone can write, and with businesses looking to produce this content to offer engaging value to their customers, there is a growing need to get typing.
So, why hire a copywriter to do this for your business? Because they offer your business a host of advantages that far exceed their cost.
Here are the 6 benefits that answer why hiring a freelance copywriter is a great business decision
What does the future hold?
Artificial Intelligence, or AI, is no longer a thing of science fiction; it’s today’s reality and is creeping into mainstream society far quicker than anyone truly realises. This will have a greater impact on the way we as a civilisation exist and interact than can possibly be predicted, as right now, we are in its infancy. However, all that is certain is that, when AI does come into its own, the world as we know it will completely change.
It’s not all doom and gloom like the movies suggest.
In the commercial world, AI has the real potential to change our lives for the better, revolutionising the way we interact with technology, information and even each other on a global scale.
If you're a Real Estate professional, you know the importance of demonstrating value to your potential clients to prove that you're the right person to sell, buy, or lease their most important (and largest) asset.
However, did you know that copywriting and content marketing can help you offer them additional value 24/7, expand your exposure and make you a leader in your local community?
In a corporate world where it's easy to look externally for inspiration, learning and even blame, there seems to be a lack of understanding into how valuable it can be to first look at ourselves and the team around us.
Have you considered the importance of the relationships you have with both yourself and your colleagues?
Copywriting is one of the many important parts of an entire suite of Marketing Services that Creative and Digital Agencies offer their clients.
While it's common for an Agency to have Strategy, Campaign and Creative Design in-house, most don't have a professional copywriter to fulfil their clients' needs.
This is where white labelling comes in to fill this gap.
Let's discuss how white label copywriting can improve your agency's services and increase revenue.
Your business needs customers, and they want valuable content.
Therefore, your business needs content; it’s as simple as that. But the word ‘content’ is thrown around so much today that it can get lost in translation a little bit. It’s more involved than your business may realise, but it’s also infinitely powerful if done right.
So, how do you nail your content marketing program? With these 5 steps!
Creativity is a precious resource in any context, and it seems like some of the best results often come from a place where things are tough.