We're all human. We all make mistakes.
(there's probably an error in this very post!)
However, it's not excusable as it can cause some serious problems.
In my copywriting classes, I explain how important it is to proofread everything you write, because a spelling, fact or grammar error has more of an impact on your audience than what you initially may think.
Here's what happens and how you can avoid the two unwanted consequences!
Every business has (or should have) a distinct and unique brand identity which makes it identifiable and appealing to its customers; it is developed through solid marketing endeavours to ensure a brand’s personality stands out from the crowd.
Brand identity comes down to establishing a solid personality and matching it with the correct elements so that the market can interpret the messaging and find an emotional connection to the brand which will affect purchase behaviour.
Whether it’s devices, pharmaceutical drugs or services, the medical industry is heavily reliant on the ability to communicate and educate your patients, care providers, families and the community in general.
However, medical companies often struggle with effectively balancing the scientific lingo and business talk with customer information, and these audiences require very different messages.
Here’s why quality copywriting can help medical companies meet their objectives through the fostering of better relationships.
If you’re a modern business looking to reach and engage your audience, and have them actually care, then you’re probably familiar with inbound marketing.
Inbound marketing is a far more effective approach today than other forms of direct advertising because it builds stronger relationships between you and your precious customers by offering informative and relevant content, at a time when they’re actually interested.
However, what often gets forgotten is that this content needs to be written by professional copywriters! Copywriting fuels inbound marketing because the process relies on written resources to be successful.
Here’s why and how inbound marketing needs copywriting.
Focusing on providing solutions to customer needs has never been more important to business success than it is today, given the digital environment.
This means that Marketing, as a function, must play a more prominent role in the boardroom when it comes to making key decisions, however there seems to still be an under-representation of Marketing,
Why are other functions, such as Finance and Legal still the only ones making big-picture decisions, when now, more than ever, we need to be taking a more customer-facing approach?
It's time to adjust the perception and re-evaluating the importance of what Marketing brings to the Boardroom.
How do you market your business in the most effective way?
Content Marketing is one of the top answers.
Your customer of today is becoming far more resistant to paid and direct advertising (often calling it 'intolerable' and 'disruptive'). Instead, they're actively hunting for content that is about them and discussing topics that they're actually interested in before they make a purchasing decision.
Unfortunately, businesses don't seem to be catching on and are continuing to spend the majority of their budget on interruptive advertising, while overlooking the power of copywriting and content marketing to genuinely engage their audience.
Here's a guide on why content marketing is essential and why you should be focusing your marketing efforts on it.
Writing your own personal journal is probably one of the best things you will ever do for yourself... ever.
It's a record of your life, it allows you to vent and is a form of self-actualisation.
People often overlook the value of a personal diary as they naturally associate a journal as something only "arty" people do, or something Little Suzie from Year 2 uses to write about the boys she likes in her class.
Well, let me dispel this myth right now and explain the 10 benefits of keeping one of these for yourself.
Times may change but standards must remain.
This saying is never more applicable than it is in the corporate world.
Businesses and industries are the final frontier for a level of professional decorum and conduct that we just can't afford to lose, and while the world is changing, we still need to uphold a code of conduct.
Here are the 6 unspoken but applicable guidelines that we all should remember when working with each other.
Do you do any of these?
As businesses, we're all very aware of the need for Search Engine Optimisation (or SEO).
It helps people find us and therefore boosts the amount of organic traffic to our websites which leads to customers.
But SEO can often feel like voodoo or a bit of an enigma! So here are some basic tips and information to get you started.
Whether they are organisations or individuals, your audience today is actively researching well-before they make a purchase. This means you need to meet them during that phase to get onto their radar if you want to be considered as a viable option.
You can do this through well-written content.
Everyone can write, and with businesses looking to produce this content to offer engaging value to their customers, there is a growing need to get typing.
So, why hire a copywriter to do this for your business? Because they offer your business a host of advantages that far exceed their cost.
Here are the 6 benefits that answer why hiring a freelance copywriter is a great business decision
What does the future hold?
Artificial Intelligence, or AI, is no longer a thing of science fiction; it’s today’s reality and is creeping into mainstream society far quicker than anyone truly realises. This will have a greater impact on the way we as a civilisation exist and interact than can possibly be predicted, as right now, we are in its infancy. However, all that is certain is that, when AI does come into its own, the world as we know it will completely change.
It’s not all doom and gloom like the movies suggest.
In the commercial world, AI has the real potential to change our lives for the better, revolutionising the way we interact with technology, information and even each other on a global scale.
If you're a Real Estate professional, you know the importance of demonstrating value to your potential clients to prove that you're the right person to sell, buy, or lease their most important (and largest) asset.
However, did you know that copywriting and content marketing can help you offer them additional value 24/7, expand your exposure and make you a leader in your local community?
In a corporate world where it's easy to look externally for inspiration, learning and even blame, there seems to be a lack of understanding into how valuable it can be to first look at ourselves and the team around us.
Have you considered the importance of the relationships you have with both yourself and your colleagues?
Copywriting is one of the many important parts of an entire suite of Marketing Services that Creative and Digital Agencies offer their clients.
While it's common for an Agency to have Strategy, Campaign and Creative Design in-house, most don't have a professional copywriter to fulfil their clients' needs.
This is where white labelling comes in to fill this gap.
Let's discuss how white label copywriting can improve your agency's services and increase revenue.
Your business needs customers, and they want valuable content.
Therefore, your business needs content; it’s as simple as that. But the word ‘content’ is thrown around so much today that it can get lost in translation a little bit. It’s more involved than your business may realise, but it’s also infinitely powerful if done right.
So, how do you nail your content marketing program? With these 5 steps!
Creativity is a precious resource in any context, and it seems like some of the best results often come from a place where things are tough.
As a copywriter, you come into contact with vast amounts of sensitive and confidential information from each client.
It's very important to treat this with the respect and privacy it deserves, or it may be a very short-lived career for you!
Let's delve into the ethics and responsibilities of copywriting and content creation, as a freelancer, and what to do when you have access to sensitive data.
Your current customers are absolutely essential to your business.
It pays to keep in contact and continue to look after them long after their purchase. To do this, you must be offering them value on an on-going basis which reminds them of your brand and the difference you make in their lives.
Why? Because it keeps your products top of mind, increases post-purchase satisfaction and builds loyalty.
Copywriting and content marketing are excellent ways to nurture your current customers. Here's how.
We see copywriting everywhere and every day of our lives.
It's on advertising and products. It's behind the videos you watch and the PodCasts you listen to. It's in documents, emails, books, pamphlets, white papers and all kinds of content.
Because of this, copywriting can get taken for granted and often underestimated, because there is a difference between writing words, and copywriting.
Words hold a lot of power, especially for businesses today, and even more so in the digital space. Our customers are bombarded and time poor, which means their attention span is limited and precious.
Copywriting is very important, and here's why.
Every organisation much reach their audience, whoever they may be.
So, how do successful businesses do this? Through high-quality copywriting which captivates, informs and drives behaviour, of course!
Copywriting is a very powerful Marketing tool that businesses use to offer people value, earn trust and nurture profitable relationships.
But what is copywriting and how can it help your business communicate with your customers?
Let's discuss this!
Today's working world can bring with it a lot of stress and anxiety to compete, achieve and keep up with change. It can affect people in a range of different ways and have a long list of negative symptoms.
So, how do we manage the stress in the workplace and rise above it?
Customers are the top priority for a business, as without them, businesses can't carry on- it's as simple as that.
So, how do we attract them?
Every day, your customer is actively searching around online to research your business, your industry and your products to decide if you are what they need.
What are they finding? Is it convincing them to buy from your business?
It should be!
From The Real Estate Hot Topics Magazine - Issue 24, Winter 2018
With CHRIS MELOTTI - MELOTTI MEDIA COPYWRITING
Are you using your smartphone to market yourself to your audience? Chris Melotti, an award-winning and industry recognised copywriter and marketing consultant from Melotti Media, believes the digital space makes marketing in the real estate sector so much easier. He says, "The beauty of digital now is that there's a lot of Iow-cost, very efficient solutions to marketing out there. Social media is a huge, untapped resource, especially platforms like Instagram. You'll find now, your smartphones do a lot of that work for you."
THINK ABOUT YOUR AUDIENCE
When creating marketing, Chris recommends to take a step back and ask yourself, 'What does the audience really want from this material?' He says, "Genuine trust and connection needs to be achieved by all your marketing. Gone are the days where you are sitting there on your ivory throne with a polished perspective on life. You have to really, really create a genuine connection."
So how can you use social media to build brand awareness and engagement?
We all have to work which means that we all have bosses in the workplace.
Hopefully, you have someone who you can look up to and learn from- because if that's the case, your boss is a fantastic mentor and you have a great opportunity to grow in your career.
However, this isn't always the reality which means that you'll need to find ways to manage the relationship, to keep you sane!
Here are some tips and information to help you deal with the difficult boss.
As a copywriter, I get asked questions relating to copy length every day.
What works best?
Our audience's attention spans are becoming shorter and more selective, and yet businesses are not adapting to these changes, which reduces your copy's effectiveness in achieving the results you are aiming for.
So what's the ideal length?
It's an excellent question! Let's get it answered once and for all.