Businesses are starting to get it: producing content is an essential part of reaching your audience because it offers them something potentially interesting and worthy of their attention.
In today's digital world, your customer demands more than direct selling messages to inspire them to take heed of your brand.
The problem now is that, in knowing that, it's tempting to go with quantity over quality. Businesses are often churning out content for the sake of it, and as a result, it's becoming a graveyard of unnoticed chaos and ignored clutter.
So, how does your business' content cut through the deafening noise?
So, you're looking to improve your copywriting abilities, and you're searching for classes, wondering if they're worth the time and money?
It's a valid question to ask when committing to anything, today. Time is a precious resource, and we want results after all!
Well, the answer is yes, but it depends on a lot of factors.
Being a Content Marketing Copywriter, as well as a teacher at five different educational institutions in Australia, let me give you the pointers about what to look out for and how to get the best result for your investment.
I just had excellent customer service, and was shocked... why?!
It left me so warm and fuzzy, and as a result, I'm thinking of booking my wedding function there. Then I thought, why am I so surprised at great customer service?
In an age where we are all about using AI and creating content to personalise an amazing experience for individuals, why is customer service being forgotten?
Is our digital marketing strategy making progress, while our human to human interaction falling behind?
Have you noticed how all of your favourite brands are constantly producing blogs, articles, videos, books and so on?
Most of their stuff is pretty absorbing, isn't it?
It's easy to take all of this content for granted because it's all created to be entertaining, interesting and valuable to you.
But, have you wondered why they do it? What's the goal behind using resources to produce material that doesn't directly sell like an advert?
Well, it's all a part of what's known as Content Marketing strategy, and if a business does this correctly, it can produce fantastic results in so many different ways- from brand awareness, lead acquisition, customer engagement, status, growth and ROI.
The best part about it is, your business can do it too! And reap the benefits it brings.
Here's all you need to know.
Right. I get it.
We're all too busy today. And yes, no one actually sticks to their yearly resolutions after February (which is a shame).
We all have that long list of achievements, but many don't even seem to get a look at... year after year.
But what if I shared my one, single goal that I believe to be best of the lot? Could you commit to ONE for the next 365 days like I plan to? Especially if it will help increase your work capacity this year?
Let's give it a go.
Content Marketing is a powerful medium in which to reach people today.
Because people don't want to be sold to anymore. They don't want to be pressured or convinced or deceived. Instead, they want to be valued, empowered and educated.
They demand choice and information on which to make their own decisions, rather than being sold to. This means they are actively seeking regular, accurate and engaging content from your brand, when and where they're searching for it.
This is where a quality Copywriter with a Marketing background can really help your business grow and succeed by connecting you with your customer on a deeper level.
Every audience today is very active online, which means your business has to be there to meet them. This is primarily done through your website.
Your website has a lot of responsibility to reach out to your audience, engage and offer them value, and then convert them into happy customers, or even better, advocates.
It is also the only digital asset that you truly own and have full control over, which means that it plays a significant role in your business' online success.
Does your business website tick all those boxes? It should.
It's been a big year, hasn't it? How did your business go?
Well, now that 2018 is around the corner:
Quality content means better search visibility, stronger customer service and improved brand awareness. It's almost 2018! No more excuses.
Here's why you need to make your New Year's Resolution all about engaging your audience and strengthening your connection with customers.
Change is always good, as it symbolises growth and evolution.
Melotti Media Copywriting and Marketing Solutions has been going from strength to strength, and as a result, a fresh new start for 2018 is coming!
The next revolution in technology and Marketing is Voice.
The age of Voice-Activated Virtual Assistants and Vocal Command technology is upon us.
Apple's Siri, Google's Home, Amazon's Alexa, Samsung's Bixby, Microsoft's Cortana, Ozlo, X.ai- just to name a few.
History shows that the businesses who embrace new opportunities like this are the ones to reap to rewards, while those who lag behind become quickly ignored by customers.
Don't get left behind. It's time to adopt Voice as the growing way your customers will interact with your business.
How does Voice affect your Marketing, Content and Copywriting, so you can take full advantage?
Have you got a unique product or service, and considering donning your entrepreneur cap to take it to the world?
Breaking free of the rat race and risking everything for your original idea or new business model is one of the most challenging decisions a person can make. It can make or break you in more ways than one, and it takes a special kind of someone to decide they still want to do it, despite all odds.
So how do they do it? What motivates and drives them?
Here are the 7 crucial questions to ask yourself when rising to the challenge.
I still cannot believe this happened!
It's such an honour and a privilege to be recognised by your peers within the Marketing industry. Thank you!
How significantly does our passion impact our professional success?
A comment I hear all of the time on platforms such as LinkedIn is how passionate all of my activities are.
I didn't realise I was doing it specifically, nor was I doing it intentionally; it was just happening naturally, and people were instinctively interpreting it as a real love for what I do. That is DEFINITELY a good thing, and definitely the truth (of course).
But it got me thinking: how much of a role does passion for our profession play in how well we perform?
Let's explore this more and then I'll go through how I turned my energy and love into building my career, so you can do it too!
You had to see for yourself, didn’t you? Well GOOD! That’s the point.
The answer: I’ll let you decide because as a reader, you are solely entitled to make that call. But I’m going to educate you in the meantime so you can leave knowing how you instinctively know the difference between a good and bad headline.
And I’ll do it in just 500 words, because that’s all the time you have :)
You’re my audience, and it’s in your hands as much as it is mine to determine if this blog earns your attention, but because you’re here now reading, we’ve both passed the first checkpoint!
Thank you for being here.
So then: how do you write a compelling headline?
A headline can make or break every piece of content that you release to your precious audience, to earn their precious time, to turn them into a precious advocate of your brand (note the intentional use of the word: precious).
Are you getting this spot on, each and every time you produce content? Good question.
I will say this: when it comes to headlines, there is a definite difference between:
Because if you really want your content to draw a crowd and hold their attention, knowing this difference is absolutely critical.
What’s The Difference, then?
Here it is:
Click bait = you over promise with your title, then under deliver with your content. The reader gets annoyed, and congratulations: you immediately created a terrible reputation for yourself.
Eg: “School burns down in a fire. Click. Well, actually… the school had a fire drill.” ARGH!!!
Bad headlines = not an enticing summary of the content which follows, which means even if your article, blog or material is good, no one even bothers to look because there’s no hook or incentive.
Eg: “An fire drill happened at school.” … no click.
Great headlines = An inspiring title which invites because it's worthy of attention, (but more importantly), is followed by relevant, engaging and interesting information that is well written with the audience in mind. It’s relatable and challenging, drawing your audience in to want to know more.
Eg: “Your child’s fire safety: is your school actually prepared?” Wow… is my child’s school ready if something was to ever happen? Better read this. CLICK.
It’s far from rocket science knowing what the best alternative is. You probably thought to yourself, DAH! But… are you actually creating good headlines? And are the statistics behind each post proving that you know what you are doing?
If you need help…
Just ask! That’s why I became a marketing copywriter in the first place!
Contact me now to help me sharpen your words to achieve your goals today.
Melotti Media Copywriting and Marketing Solutions
Christopher Melotti from Melotti Media is so absolutely honoured to receive the Australian Marketing Institute's CMO (Chief Marketing Officer) of the Year Award for 2017.
Thank you for everyone's love and support!
I absolutely love going to presentations almost as much as I love presenting in front of a crowd myself. There's just something fulfilling about conveying knowledge to a group of people who have come together to hear and learn from it.
Whether a presentation is online via a Webinar or in a room filled with people, you know it has been done right when it creates a memorable experience which educates, inspires and entertains everyone. Not only that, but they come up after to ask further questions!
Sadly, not every presenter gets it right. We've all been there, trying not to tune out or check our phones as someone attempts to take the stage with a boring, dry or completely irrelevant presentation.
This got me thinking: copywriting is a style of communication where we analyse an audience and then delivering a message in an engaging way. So, is there a way to use the rules of Copywriting to improve the content that we present?
Absolutely, and here's how.
Why Do Some Businesses Need To Be Reminded Who The Customer Is?
With such a competitive commercial world in which our businesses compete in every day, customer service and user experience are at the final frontier of differentiation today. Service with a smile that makes people feel good about a transaction, big or small, always leads to a favourable outcome for all parties involved.
It’s a steadfast rule that has been around since barter began.
So, why are some businesses getting it so wrong?
This is a question that comes up all of the time in my classes, on Social Media and in Google searches- how does copywriting work? Right now, content is the most significant part of Marketing strategy because the customer has changed from a consumer, to an empowered decision maker.
As a result, businesses need quality copywriters to write a range of materials in order to better communicate with an audience to produce results that are beneficial to everyone involved.
So, it’s time to answer it once and for all!
Here is all that you need to know about copywriting.
My name is Christopher Melotti, from Melotti Media Copywriting and Marketing Solutions.
(1) Is your content engaging your audience?
(2) Do you have the optimal marketing strategy?
(3) Are your words achieving your goals?
If you didn’t answer YES to any of these, or you’re unsure, it’s time to contact me.
0415 522 521
I absolutely love to learn!
It doesn't matter where you are in your career, or what you do, it's always important to be seeking out new information from people that are gurus in their fields!
Given how fast the world is changing each an every day, you can never know enough, so take the opportunity to gather new knowledge, because that time is never wasted!
ABOVE: Learning LinkedIn leverage and Marketing with the insightful Jane Anderson Personal Branding Expert today. Powerful stuff from such a great presenter!
BELOW: It's always great to learn from the best in the biz! This is Tim Greenhill talking about the business challenges of 2017 and 2018 at Canon Australia's Lunch and Learn in Sydney! What a great session!
So, you’ve committed to writing a regular blog, or producing engaging content for your anxiously awaiting audience, who are ready for your next words to drop...
But then you suddenly remember reality: everyone’s time is precious and people are bombarded with too much content.
Then, how do you get them to read your stuff???
The famous Italian sculptor and painter, Michelangelo, left this work incomplete, and it has been interpreted as our human struggle between the overactive mind, dreaming thousands of ideas daily, and body, unable to keep up with bringing each idea to life.
It's a common phenomenon for people in business and creative fields.
Have you felt like this?
I know I do, every day.
Are you looking to learn more about marketing, digital, content strategy or copywriting? Look no further!
I have a few classes coming up all over Sydney where you can learn the tools of the trade.
Jump on my CLASSES page to enroll, and don't miss out! They full up fast.
See you there!