As a copywriter, you come into contact with vast amounts of sensitive and confidential information from each client.
It's very important to treat this with the respect and privacy it deserves, or it may be a very short-lived career for you!
Let's delve into the ethics and responsibilities of copywriting and content creation, as a freelancer, and what to do when you have access to sensitive data.
Your current customers are absolutely essential to your business.
It pays to keep in contact and continue to look after them long after their purchase. To do this, you must be offering them value on an on-going basis which reminds them of your brand and the difference you make in their lives.
Why? Because it keeps your products top of mind, increases post-purchase satisfaction and builds loyalty.
Copywriting and content marketing are excellent ways to nurture your current customers. Here's how.
We see copywriting everywhere and every day of our lives.
It's on advertising and products. It's behind the videos you watch and the PodCasts you listen to. It's in documents, emails, books, pamphlets, white papers and all kinds of content.
Because of this, copywriting can get taken for granted and often underestimated, because there is a difference between writing words, and copywriting.
Words hold a lot of power, especially for businesses today, and even more so in the digital space. Our customers are bombarded and time poor, which means their attention span is limited and precious.
Copywriting is very important, and here's why.
Every organisation much reach their audience, whoever they may be.
So, how do successful businesses do this? Through high-quality copywriting which captivates, informs and drives behaviour, of course!
Copywriting is a very powerful Marketing tool that businesses use to offer people value, earn trust and nurture profitable relationships.
But what is copywriting and how can it help your business communicate with your customers?
Let's discuss this!
Today's working world can bring with it a lot of stress and anxiety to compete, achieve and keep up with change. It can affect people in a range of different ways and have a long list of negative symptoms.
So, how do we manage the stress in the workplace and rise above it?
Customers are the top priority for a business, as without them, businesses can't carry on- it's as simple as that.
So, how do we attract them?
Every day, your customer is actively searching around online to research your business, your industry and your products to decide if you are what they need.
What are they finding? Is it convincing them to buy from your business?
It should be!
From The Real Estate Hot Topics Magazine - Issue 24, Winter 2018
With CHRIS MELOTTI - MELOTTI MEDIA COPYWRITING
Are you using your smartphone to market yourself to your audience? Chris Melotti, an award-winning and industry recognised copywriter and marketing consultant from Melotti Media, believes the digital space makes marketing in the real estate sector so much easier. He says, "The beauty of digital now is that there's a lot of Iow-cost, very efficient solutions to marketing out there. Social media is a huge, untapped resource, especially platforms like Instagram. You'll find now, your smartphones do a lot of that work for you."
THINK ABOUT YOUR AUDIENCE
When creating marketing, Chris recommends to take a step back and ask yourself, 'What does the audience really want from this material?' He says, "Genuine trust and connection needs to be achieved by all your marketing. Gone are the days where you are sitting there on your ivory throne with a polished perspective on life. You have to really, really create a genuine connection."
So how can you use social media to build brand awareness and engagement?
We all have to work which means that we all have bosses in the workplace.
Hopefully, you have someone who you can look up to and learn from- because if that's the case, your boss is a fantastic mentor and you have a great opportunity to grow in your career.
However, this isn't always the reality which means that you'll need to find ways to manage the relationship, to keep you sane!
Here are some tips and information to help you deal with the difficult boss.
As a copywriter, I get asked questions relating to copy length every day.
What works best?
Our audience's attention spans are becoming shorter and more selective, and yet businesses are not adapting to these changes, which reduces your copy's effectiveness in achieving the results you are aiming for.
So what's the ideal length?
It's an excellent question! Let's get it answered once and for all.
Quality Copywriting and Content Marketing.
These are the two most essential tools in business today.
Most organisations understand the role they play in engaging with their audiences on a far deeper level. They also generally understand the impact this has on achieving their goals.
However, the problem is the common knee-jerk resistance internally, which I like to call the Frequently Raised Objections (FRO).
Here are the top five FROs, and how to overcome them to help implement a better Copywriting and Content Marketing program for your business' success.
Content Marketing and Copywriting are two highly effective tools used to offer value to your audience and improve your business’ engagement with your customers, all of which improves ROI.
However, most content defaults to the “what” or the “how”, when it really should be about the “why”.
Here’s what you need to know about how to sharpen your copy to connect with your customers on a deeper level.
Are you a Real Estate Agent looking to maximise your exposure in the digital space? You should be!
Have a listen to my interview with Lee Woodward and the team at REA Group about Effective Digital Marketing, below.
Click to hear my recent PodCast I recorded with Real Estate guru, Lee Woodward from the Real Estate Academy in Australia.
We discuss everything a Real Estate agent needs to know about Digital Marketing today.
Have you noticed that your inbox has been full of alerts this month, notifying you that everyone’s Privacy Policies have been updated?
Some are from brands and organisations you are familiar with, and more interestingly, some are from ones that you can’t remember or even know.
Well, ALL of them have your details- and that’s exactly the point of this whole situation. Every organisation is acting now in response to two significant updates that you may or may not be aware of (but should be):
Both of these have come into effect this year, and whether you are coming from a business or an individual perspective, you need to know all about them and what they mean for you.
Your business absolutely must be present online, and it must be making an impact there if you want to see success.
This comes mainly from your website.
A website is made up of both copy and design; both of which should work together to create a valuable experience for your customer as they browse.
So, what is copywriting for a website?
It’s a really good problem to have, but a problem none-the-less! One that needs to be solved.
So, it’s time to get help. Do you look locally, or is overseas an option? Here’s my story.
Writing a blog is not a new practise, but it has evolved quite a bit over the digital era.
What started off as an online diary has now become an active way people and businesses are using to communicate with their audiences. Different blogs see different levels of success, and as a Copywriter and Content producer, many ask me: is having a blog for my business worth it?
My answer is an absolutely resounding YES, but it requires a lot of elements to make it work, and you have to decide if that fits your goals.
In the end, blogging is an execution of your Content strategy, and a part of your overarching Marketing plan designed to communicate to your target audience to see an ROI, just like any other business activity.
Let’s discuss more about business blogging and how it achieves results, so you can decide whether it’s a worthwhile endeavour for you.
People love communication, and businesses love to communicate.
Put a quality Copywriter in the middle, and suddenly, you have a connection that is beneficial for both. Why did I say a “copywriter” and not just anybody in the middle?
It’s because anyone can write, but a professional copywriter looks deeper. Connecting people with businesses is not a fluke or by any means easy (especially in today’s world).
It takes experience, practise, studying, practise, research, practise, practise, risk-taking, courses, practise, seminars… Did I mention practise?
Let’s cut to the chase here: if you need text written for an important project, then you need a copywriter.
But that’s ok, because as a Copywriter, I know that I love to help! We’re in it because we love communicating on deeper levels, and that’s what we bring to the table.
So here’s why you need a copywriter!
What’s the biggest reason why your content loses people’s interest?
It doesn’t deliver on its promise, and their disappointment leaves your reader reaching for the exit button. Boom. It’s as simple as that.
If your business works hard on its Content Marketing strategy (which it should!) and you aren’t seeing the results you were expecting, it’s because it doesn’t live up to the expectations you are setting for your audience!
Here’s how to improve your engagement by fine-tuning your promise and flow, to deliver value that your reader will enjoy (and get the results you’re looking for).
Content Marketing is an effective practise today where businesses produces content to connect better with their audience and offer them value, in return for recognition and interaction.
We all understand that what and the why about Content Marketing. But what seems to be lacking is the how! How do we implement it?
So, here are the 5 ways how to use content in your business strategy.
As a Copywriter, I find that many businesses focus on producing a lot of fresh content pitched towards lead nurturing and brand awareness to acquire new customer segments.
This is a very powerful and proven strategy, to be sure.
However, there is another side of copywriting and content marketing that seems to be going underutilised: engaging your current customer base to offer them ongoing value.
Producing 'current customer content' for them can be equally as effective and profitable (if not more!) as approaching new customers, because it fosters a stronger relationship with the people who are already familiar with your brand.
Here's how copywriting and content marketing can be used to develop stronger bonds with your current customer base, and how to reap the rewards.
Two of the most important activities that a business must do regularly is prospecting potential customers and re-engaging current ones.
Both keep the pipeline open and ensure a thriving business.
So, how do we do this?
There are a myriad of methods, but as a Marketing Copywriter and Speaker, a question I get a lot is: what do you think is more effective- content marketing or face-to-face?
Here’s my answer.
As a Marketing Consultant, a common question my clients ask me is: "what are the necessary elements I should be including in my Marketing strategy?"
While the answer is not complicated on the surface, it can be quite an extensive process and require a lot of strategic planning. However, this shouldn't be avoided as you can discover a lot about your business and its identity when creating a proper Marketing Strategy.
Here are the six pillars of Marketing to help guide you.
Here's a controversial and fun topic!
I've been trolled twice now, on LinkedIn of all platforms, and it's been the same type of person both times. So what does this suggest, and what's the underlying meaning here?
Trolling is an inevitable part of being online, and I welcome all feedback from people.
However, what do those nasty little messages mean? And how do you best deal with it?
Is your website optimised with the right copy to get the best results?
Here are three tips to get you started.
Your website is the only digital asset that your business owns in the online space, so ensure it's working for you!
Businesses absolutely must have a website today.
It's not an option or a nice-to-have anymore, because it's the only digital asset that your business has direct ownership and control over. This means that it's the only true platform fighting for your business in the vast online landscape.
It's where your audience goes to find you and learn more about what you do.
But just having a website is not enough. Capturing visitors' attentions immediately with great design and copy is just as essential.
So, here are three simple tips to help you get it right!