How would you feel if you’d poured your heart and soul into creating marketing content, only for it to end up stagnant and unnoticed?
What would you do if your audience didn’t respond, despite all the time and effort you’ve taken in coming up with fresh insights to promote your business?
It sucks, quite frankly! It’s not only discouraging – it can be damaging for your brand too. When we do content marketing, we want people to interact, read, listen, watch and act.
To help you, here’s how to create content that increases engagement.
People love communication and businesses love to communicate.
Put a quality Copywriter in the middle, and suddenly, you have a connection that is beneficial for both. Why did I say a “copywriter” and not just anybody in the middle?
It’s because anyone can write, but a professional copywriter looks deeper. Connecting people with businesses is not a fluke or by any means easy (especially in today’s world).
It takes experience, practise, studying, practise, research, practise, practise, risk-taking, courses, practise, seminars… did I mention practise?
Let’s cut to the chase here: if you need text written for an important project, then you need a copywriter to help you communicate in a more effective way.
So, here’s why you need a copywriter!
Have you been considering bringing on a freelance copywriter to help you with your brand messaging and content marketing? We’re a really good option to help you in so many ways.
But you’re probably wondering: what does a copywriter do? How does a copywriter work with you?
Well – wonder no more.
I’m here to explain what a copywriter’s duties are and how to get the best outcome together.
They say that nothing lasts forever.
We guess it’s true, because even marketing content has an expiration date (yes, even evergreen topics).
The reality is that your fresh content usually gets the most traffic within the first couple of weeks of publishing. But over time it starts to get outdated, old and irrelevant, which is when Google and other search engines start filtering it out in preference of others.
And in today’s competitive world where content is king, old content can dampen your overall digital marketing strategy – something that you don’t want your business to experience.
Luckily, there are ways to refresh and make your content up to date.
Here’s why refreshing old content is important and how to do it.
A new era of Marketing is upon us now.
It involves Big Data, Machine Learning and AI Marketing in a revolutionary process called Programmatic Advertising. We shouldn’t be surprised – we all knew this was coming.
But now that it’s here, it’s time to educate ourselves. I spoke to one of the pioneers of this Marketing Technology in Australia, Adgility, who took me through it.
Now, I’m going to do my best to explain my understanding to you.
Here’s what Programmatic Advertising and AI Marketing is, and how it’s going to revolutionise our industry for the better.
“Do I even need a copywriter?” “Is copywriting even useful for my business?”
Well, chances are the answer is yes.
WAIT! Before you think, “of course they’re just saying that…” – here’s why.
If you have a product or service you’re trying to sell, even if you’re already a large company, copywriting is still a must.
It doesn’t matter how long have you been in the industry or how big you are.
You always need Marketing to promote your product offering and encourage your audience to act. Well, copywriting is an aspect of marketing that you cannot leave behind.
Here’s why copywriting is important for large companies and how it can help you.
Do you have a small business?
Everyone knows how important it is to plan ahead – and, there’s no difference when it comes to marketing.
Unfortunately, small and medium-sized business owners can often find themselves struggling to just keep up, let alone planning marketing campaigns. So, what usually happens is ad hoc marketing or on-the-fly promotions.
However, this can make your SME directionless and unsustainable, hindering you from reaping long-term success.
Relying on reactive marketing rather than sticking to a well-planned marketing strategy can only do so much. So, if you haven’t created a marketing strategy yet, it’s not too late to consider it.
Here are reasons why you should spend time on marketing strategy and everything you need to know about how to do it.
What are the best practices for copywriting if you want to best reach your intended audience with a message they will actually care about?
There’s no definitive answer, but there sure are some copywriting guidelines.
Here are 6 copywriting best practice tips from my years of experience as a freelance copywriter that can help you.
Today, everything is just one internet search away.
Looking for the perfect place to dine? Search the internet.
Want to know the right beauty product to use? Search the internet.
Finding reasons to understand why SEO is important? Search the internet.
Most people today rely on the web to look for solutions. This is why businesses like yours invest in Search Engine Optimisation (SEO).
Because while it seems complicated, SEO is worth learning about as it helps you rank on search engine results and makes your brand relevant in front of the right people.
To help you understand SEO and its impact on your business, here’s a brief guide about the 5 core aspects of SEO.
Presenting in front of an audience is an essential skill today in business.
At some point, you'll find yourself on camera or behind a podium, speaking to people - and it's important to do it well if you want to succeed.
Public presentations are how we communicate our ideas, engage our audiences and inspire people to take action. But, that's the exact same purpose as Copywriting and Content Marketing too!
This is when I realised that the "rules of copywriting" also apply to presentations.
Here's how to improve your presenting skills using copywriting as inspiration.
Copywriting is just words, right?
Nope! You can’t define copywriting as a task that only involves re-arranging words to make sense of a certain topic.
Because copywriting is more than typing letters on a screen or writing sentences on paper. Just like graphic design isn’t simply colouring in and videography isn’t just shooting footage on your phone – professional copywriting goes beyond producing ‘word-filler’ within your marketing.
By creating carefully written content with well thought out messages designed to target a specific audience, you offer valuable information, evoke emotion and persuade people to act.
Powerful stuff! Copywriting can help your business in ways you may not even expect.
To help, here’s why copywriting is more than words.
Content Marketing is an effective practise today where businesses produces content to connect better with their audience and offer them value, in return for recognition and interaction.
We all understand that WHAT and the WHY about Content Marketing. But what seems to be lacking is the HOW! How do we implement it?
So, here are the 5 ways how to use content effectively in your business strategy.
HubSpot is a powerful and innovative piece of marketing software.
That’s why you chose it, after all!
As you know, it helps businesses acquire, nurture and retain customers through its inbound methodology, content marketing strategies, Flywheel approach and website solutions - all by optimising your marketing practises.
There’s a catch to this, however.
HubSpot doesn’t work without sufficient quality content to fuel it. Its success in adding value to your business lies in the creation of written content that attracts, engages, informs and delights a target audience.
This is where a copywriter completes the missing piece of your HubSpot strategy.
By empowering content with words, a Hubspot certified freelance copywriter can help you offer the most out of HubSpot’s tools and resources so you can accomplish bigger results.
Here’s how and why.
It’s the beginning of a new decade and it should come as no surprise that there are a lot of changes we must take notice of if we want to remain successful.
With the evolving demands (and expectations) of both B2B and B2C customers, and the constant growth of technology, there are so many things your business needs to pay attention to in order to keep up.
On top of all that, your marketing strategies must be constantly innovative to ensure that your brand continues to be valuable and relevant to your audience.
So, in 2020 – how do you do this all? By raising the standards of your content marketing.
Here’s what’s happening and how to get ahead this year.
Are you getting back into work at the start of a new year?
Aww… the holidays are over, and the festive break is all done. It’s time to jump back into the swing of your professional routine. Sure – it’s tough re-joining the workforce again for another year.
So, how can you make the most of 2020 as a business professional? Here are 5 ways.
The ‘business plan’ is a controversial topic.
Some say you need it to plan your direction to be successful. Others say it’s a waste of time. Some start one and never finish while others write it up and never look at it again (which is as good as having no business plan at all).
It’s true that a goal without a plan is just a dream.
But there are so many business plan templates that go on for days and don’t really help – they are a waste of time! So, in keeping with Melotti Media’s purpose of providing value, here’s how to write a business plan for 2020 that will actually be worth doing (as well as a free template download).
How does copywriting work?
This is a question that comes up all of the time. Right now, creating written content is a very important part of Marketing because it helps reach today's modern customer.
As a result, businesses need quality copywriters to write a range of marketing collateral pieces to communicate with an audience and produce results that are beneficial to everyone involved.
So, it’s time to answer this question once and for all!
Here is all that you need to know about copywriting and how copywriting works for your business.
Communication is important in every relationship- both personal and professional.
By communicating, people can acknowledge, appreciate and value something.
Businesses like yours love to communicate for the same reasons; with customers, partners, suppliers, contractors, staff and more.
You want your target audience to recognise and trust your brand - and that’s why you want to be effective in relaying a powerful message telling the world what you offer is the best solution they need.
However, this is not always an easy task when you have more urgent matters.
Luckily, copywriters are here to help you build a strong connection with your customers. The challenge, though, lies in picking the right one and being able to explain what you require from them.
So, how will you tell the difference between an average and a high-quality copywriter? By the questions the copywriter asks about your project!
Where did the year go?!
As things wind down, have you considered these 10 essential questions to ask of your business so that you can build upon a strong foundation in the new year?
It’s worth taking a few minutes to consider how you would answer.
Prevention is always better than cure.
And marketing is no exception.
When we’re feeling a little under the weather, we check our symptoms and go to the doctor to prevent an underlying disease from getting worse. For companies, evaluations are done to review not only the accomplishments and milestones of the business, but also look at areas of improvement.
A Marketing Audit works in the same way.
A Marketing Audit aims to help businesses like yours understand where things are going right, and more importantly, where things are going wrong.
Getting thorough insights into how your Marketing is performing is the main purpose of a Marketing Audit.
So – how does a Marketing Audit keep your business on track?
2020 is the beginning of a fresh, new decade!
This is the perfect opportunity to make some exciting plans for your brand.
The New Year is always a very motivating time in the business calendar when we’re all optimistic about making positive changes to the way our businesses operate and our brands behave.
But – what should you do?
Here are 8 brand improvement ideas to get your creative juices flowing and make your brand appealing.
The Government’s main purpose is to serve, administer and regulate a country or community.
As an organisation that is responsible for setting public policies and laws, the Government aims to act in the best interests of its members, citizens and inhabitants.
Because of this, it’s important for the Government to establish effective communication channels. Well-crafted copywriting is essential in communicating clear, honest, relevant and fact-based messages.
This is where Government Copywriting services can help.
Government Copywriting helps people working in the public sector deliver critical information, reports, documents and press releases to a wide range of audiences.
Ho ho ho!
Christmas is an awesome time of the year - but it comes around REALLY fast.
You've probably noticed that your customers are all in the festive spirit already. But has their favourite brand (i.e.: you) done the same?
Whether you're writing simple cards or launching a full Christmas-themed marketing campaign, you need the right festive copy to match.
Here are some Christmas copywriting pointers!
Customers are the people who give your business life.
Through their attention, engagement and actions, they convert into sales and revenue which drive business growth.
It’s important, then, to communicate well and establish a strong connection with your target audience.
Copywriting is a powerful Marketing tool that can help you with this.
Through quality copywriting, you’ll be able to convey a powerful message that will connect you to your target customers and achieve your overall business goals.
How your customers feel is so important today.
If you want your business to be successful, then you must provide them with a positive user experience (UX) each and every time they interact with you.
That’s not just in-person or on the phone!
It’s also how user-friendly your website is to navigate and how enjoyable it is to engage with your marketing materials.
This is where UX Copywriting can help you offer customers and leads a great experience that will make them love your brand and want to buy.
Here’s how UX Copywriting works.