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What is Message Marketing? How Message Marketing Drives Your Business Success

Prefer to listen, rather than read? Here’s the Podcast summary! How does your brand communicate?  What messages do you send out to the people who matter? How do you want to position your business in the minds of customers?  That’s all Message Marketing – the marketing of messages. With the advancement of digital and the …

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How To Write The Perfect Elevator Pitch And Win More Sales in 8 Steps

Prefer to listen, rather than read? Here’s the Podcast summary! Can you sell yourself and your business, brand or product in the space of one breath?  How about in a few sentences? Or perhaps during the time it takes to get in and out of an elevator with a colleague?  That’s where the name ‘elevator …

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EOFY Marketing Budget Tips and Marketing Strategies For The New Financial Year

Prefer to listen, rather than read? Here’s the Podcast summary! It’s that time again!  In Australia, the End Of Financial Year hits at the end 30th June. While this means many different things to different businesses, tax agents, financial firms and company departments, EOFY time for Marketers usually brings with it three concerns:  Did I …

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Does your brand’s messaging need refreshing?

Prefer to listen, rather than read? Here’s the Podcast summary! Communicating with your customers is a cornerstone of marketing – and, in fact, business.  If you’re not connecting with them through multiple channels, whether that’s via social media, emails, blogs, videos, eBooks and more, then they’re unaware of you or worse, they’re forgetting you.  But …

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What Does a Copywriter Really Do for You?

Everyone’s heard of a “copywriter” or “wordsmith” or “ghost-writer”.

But what do they actually offer your business?

In this interview by Louise Booth – a personal branding coach from Hudson Digital – our very own Christopher Melotti shed light on the role of a copywriter and the ways they can bring so much additional value to organisations.

How Content Marketing Can Help Move Your Customers Up The Loyalty Ladder

Prefer to listen, rather than read? Here’s the Podcast summary! Businesses are always searching for more customers.  While there are so many different ways to attract and retain them, content marketing is one of the best methods – that’s why we talk about this all the time here at Melotti Media.  The question is: how …

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5 Ways You Can Get More Out Of Your Blogs And Leverage Their Full Content Potential

Blogs are one of the most common and effective forms of content marketing.  Smart businesses today publish informative articles and blogs on their websites to:  Improve SEO rank  Drive more organic traffic  Engage and educate clients  Become a thought leader  Share fresh, key insights  Inspire leads to convert  A well-written blog offers so many benefits …

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7 Ways To Write Marketing Copy That Is More Than Just Words On A Page

Starting this blog, I suddenly remembered a line from Mad Men, a TV show I used to watch that followed the life of creative genius Don Draper. “Advertising is based on one thing: happiness.” This quote stayed with me because, well, it’s true. Emotions play a big role in people’s buying decisions and decision-making in …

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