What Does Your Business Do?
My name is Christopher- Founder of Melotti Media, and I am a freelance copywriter specialising in content creation for a wide range of clients across several different industries, platforms and sizes.
From advertising, marketing, corporate communications, messaging, editing, publishing, SEO, media, scripts and strategy, I've got their copywriting needs covered.
Building from a foundation of quality copywriting is essential. It's crucial that sharp communication and quality content is directed toward the right customers to reach them effectively.
I appreciate the roles creativity and marketing play together in copywriting. I understand that when organisations require copywriting, they have specific goals and targets they need to achieve and require quality content to complement and facilitate their strategies and tasks.
This is what I pride myself on: I work with clients symbiotically in order to make good impressions and significant contributions together.
I strive to build successful and healthy relationships with all of my clients, to provide high quality and effective writing solutions with clear transparency in order to build and grow respected partnerships.
I have a long list of happy clients, and that's what I love the most about my business.
What was the motivation for starting your business?
I love to write. I love marketing! So why not combine them? With passion comes great results.
But it was more than this. I worked both in and with a few Marketing Agencies in Australia and I realised that:
(1) Content was the new king and engagement the new queen
(2) Quality copywriting was actually rare
(3) Good writing and content takes time and creativity- two things sadly, a lot of agencies lacked.
When I saw agencies outsourcing to other agencies, I realised they were all passing the hot potato, so I made my business and filled that need.
What Is Your Unique Value Proposition?
Content! High quality content backed up by years of experience and education.
As above, I work usually for agencies that don't have the time or expertise to fulfil their client's copywriting needs. That's where I come in.
Writing is an art and a science. I write with a unique style to match the target customer (art) but I also understand that it has to be based all around campaign and results. I ensure that both criteria are met to maximise effectiveness.
I also have over ten years of marketing experience in many different industries, as well as a Marketing and Commerce degree and a Corporate Law Masters degree. These elements all come together into one offering: I'm not just giving clients content- I'm giving them complete Marketing and Communication solutions.
It's easy to just offer copywriting (like all of my competitors), but my strength lies in actually offering the whole package around it too. So, when I write pieces, I offer insight into customer management, Marketing techniques, segment targeting, SEO, visual cues, and so on.
That way, people don't just get a Word document from me- they get a full content strategy for each project, which pushes their campaigns much further!