This is the topical discussion being held across every industry and every market around the world, in all boardrooms and strategy meetings: digital vs traditional marketing.
Where do we spend our precious budget to get the most cut through to engage our audiences and achieve our organisational goals? So, it’s finally time to analyse both sides and get to the bottom of this debate.
Roy Morgan Research just published their 2017 "Image Of Professions Survey" detailing the Australian public's rating of the trustworthiness across different jobs. It is very telling for many different industries, especially with "Advertising" coming in so terribly low.
I think we need to start looking in the mirror and asking ourselves why...
Want to learn all about Copywriting, Marketing and Content Strategy to engage your audience and unlock success? My General Assembly class is on in Sydney next week!
Have you always wanted to publish a book, but things keep getting in the way? This is your year to write that book you’ve always wanted to. No more excuses, everyone!
If you go to your bookshelf and don’t see something you want to read, it’s your turn to write! It’s what got me started, after all and I’m glad. It's the beginning of a brand new year, and if you’re still putting off writing something you’ve always dreamed of, ask yourself why?
Albert Einstein said the definition of insanity is doing the same thing over and over and expecting a different result. Does this apply when hiring new staff? YES!
We all know this quote so well. We appreciate its wisdom and we get its meaning, but why don’t we put it to use when we hire new staff? Especially in the Marketing and creative fields, where it particularly applies due to the need for fresh new ideas and innovative thinking.
Let's discuss the grey area of SELLING within your informative content.
It's a tricky balance that all copywriters and content creators struggle to get right.
Isn't it funny how even just the mention the word “selling” in the context of a written piece, such as a blog, can completely turn people off? Some readers will recoil almost immediately, as if you said something sacrilegious. Why is this?
What is here now, and what's set to change forever?
In my previous article, Artificial Intelligence (AI) and How It Will Affect Marketing, we discussed the current reality of AI and its general impact on business, such as Hubspot's Growthbot. In this article, I will further explore the growing impact AI’s development will have on Marketing practises, and its associated implications for the industry down the track.
Every organisation much reach their audience, whoever they may be.
So how do successful businesses do it effectively? Through high-quality copywriting which captivates, informs and drives behaviour, of course!
What does the future hold?
Artificial Intelligence, or AI, is no longer a thing of science fiction; it’s today’s reality and is creeping into mainstream society far quicker than anyone truly realises. This will have a greater impact on the way we as a civilisation exist and interact than can possibly be predicted, as right now, we are in its infancy. However, all that is certain is that, when AI does come into its own, the world as we know it will completely change.
It’s not all doom and gloom like the movies suggest. In the commercial world, AI has the real potential to change our lives for the better, revolutionising the way we interact with technology, information and even each other on a global scale.
My new Content Creation, Marketing, and Copywriting class at General Assembly has been announced! These sell out very quickly and always get amazing reviews, so jump on it now!
Don't miss out! Tickets are available here:
Most freelance copywriters, at one point or another during their career, will be asked to write for free or so low that it may as well be free.
The reasons can vary from 'free exposure' to 'free trials', but whatever the reason, it occurs. So how does a professional writer deal with this?
Are you motivated enough to write, or are you being consumed by other things? Here are the types of distractions and how to deal with them.
Time is one of the biggest factors when it comes to writing, in any form. Everyone knows that composing work takes hours of ideas, planning, first drafts, editing, proofing and so on. This is why quality copywriters cost so much, and why good books are so undervalued.
Do you want to learn more about copywriting in business and engaging your audience? I have a few classes coming up with General Assembly in Sydney.
You have have the perfect speaker, the right marketing and the ideal venue, but are you offering your audience enough?
By flaky, I mean more unreliable. It's a curious thing to write as a title, but hear me out.
What Does Your Business Do?
My name is Christopher- Founder of Melotti Media, and I am a freelance copywriter specialising in content creation for a wide range of clients across several different industries, platforms and sizes.
Think like your audience does! Sounds simple, right? But it's just not that easy.
The creative arena of Marketing requires people who are innovative and bold, experimental and inventive. Organisations rely on their Marketing department to produce effective solutions which aren't derived from a Standard Operating Procedure or text book, and while we all understand and expect this, are we empowering our team to take risks and reach for the stars?
Have you thought about your business' New Year's Resolution?
How about some fresh, new copywriting to kick off the year?
In pretty much every industry and across every field, people and organisations alike are producing content in its endless forms. Blogs, videos, articles, posts, publications, books, podcasts, and the list goes on, but the single uniting goal of them all is to reach an audience for a desired purpose.
That's how content creation works today.
Everyone knows that Marketing and Copywriting are subjective fields. Sure, we put a scientific strategy behind every execution, and every tactic has a measurable outcome, but in the end, it's a creative role and with it will forever come praise, subjective opinions and criticism.
How one Marketer, copywriter and designer addresses a brief will be very different to how another does, and it can be a topic of hot debate as to which approach is the right one. If you've ever had a few creative agencies pitch for your business, you will know this to be absolutely true, and there's nothing more fascinating than seeing what each creative professional or team brings to the table.
Last Thursday, I presented my first Marketing and Copywriting class, "Doing Copywriting Right: Engaging Your Audience" at General Assembly in Sydney, to a full class- and I loved every second.
There's no doubt about it. Marketing is changing so rapidly that it's almost becoming an impossible evolving enigma. Gone are the days when all that was needed was to print a pretty picture onto a page and show it to a mass audience to get them to come to you.
One of the worst things an organisation of any size and purpose can do is to underestimate the compulsory nature of Marketing.
Have a good think about your own business- are you guilty of this?
Marketing is one of an organisation's most essential resources! It's absolutely crucial you get it right from the beginning because Marketing really is the backbone of an organisation. Think about it: your Marketing plan determines an organisation's name, branding, tone, imagery, positioning, tactics, strategy, approach, customer target, communication method, product range, pricing, service offering, distribution network, and so on.
Melotti Media has an Instagram now! How exciting!!!
You can follow at @MelottiMedia. Easy huh?
As a Marketing Consultant, a common question my clients ask me is: "what are the necessary elements I should be including in my Marketing strategy?"
Whilst the answer is not complicated on the surface, it can be quite an extensive process and require a lot of strategic planning. However, this shouldn't be avoided as you can discover a lot about your business and its identity when creating a proper Marketing Strategy.